Industry News

Club Champion continues rapid expansion with four markets in February

The custom club fitter is on track for 140 studios in the coming months

Willowbrook, IL – Club Champion, the globe’s top custom golf club fitter and builder, is continuing its steady climb in 2024. With four new stores opening in February, the company is furthering its identity as the industry leader and making custom fitting services more accessible nationwide.

With studios opening in Albany, NY; Coral Springs, FL; Perrysburg, OH; and Chandler, AZ, Club Champion studios exist in 43 U.S. states and the brand is primed to hit over 140 domestic locations by the end of the year. That's alongside international studios in Canada, the United Kingdom, and Australia.


Since 2010, Club Champion has used components from over 65 brands, including names like Callaway, TaylorMade, Titleist, and many more to custom fit and build golf clubs for golfers all over the country and globe. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Every domestic Club Champion studio features at least two indoor hitting bays with TrackMan launch monitors for analyzing performance, a SAM PuttLab system to find the perfect putter, and a build shop for repairing and assembling golf clubs by hand. The roughly 3,000 square foot spaces also include a demo matrix to display the head and shaft options that make up their 65,000 hittable combinations.

"We are starting off hot in 2024 and we’re still climbing,” said Nick Sherburne, founder of Club Champion. “I'm excited that our fitting method is continuing to grow amongst the golf community. This year is going to be a great one for us and for golfers everywhere.”

Ranked by Golf Digest as one of the 100 Best Club Fitters twelve years running, Club Champion has a unique coupling system used to combine any head and shaft together, so golfers hit the precise combination they’ll use on the course. They also hand-build all their custom orders to the tightest tolerances in the industry using a single builder system — every order stays with the same builder from start to finish. No assembly lines or inconsistencies can be found as a part of the Club Champion build standards.

“Last year, we introduced 20 new locations, and A.I. Fitter Co-Pilot, and more advancements. This year, we’re on track for 20 more studios and even more innovations,” said Sherburne. “It’s a great time to be a golfer!”

For a limited time, the new stores in Albany, Coral Springs, Perrysburg, and Chandler will celebrate their grand opening by offering full bag fittings for $100 or any other fitting type for $50 with an applicable club purchase. More information can be found at or by calling (888) 340-7820.

About Club Champion
Club Champion is the globe’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 125 Club Champion locations internationally, including studios in Canada, the UK, and Australia. Each US studio offers golfers access to over 65 brands and more than 65,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and boasts more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit