Industry News

Lohla Sport signs LPGA tour player Gurleen Kaur as brand ambassador

(LOS ANGELES, Calif.) – Highly-touted LPGA Tour rookie Gurleen Kaur has signed with LOHLA SPORT as an ambassador for the premium ladies’ golf-lifestyle apparel brand.

In competitive play and during other golf activities, Kaur (pronounced “Core”) will exclusively wear LOHLA SPORT styles, including the top-selling The Very Pant with coordinated tops, bottoms, skorts and outerwear.

Kaur, 24, is recognized as one of golf’s brightest young stars.  She finished fifth at the LPGA Q-Series to secure full status on the 2024 LPGA Tour and battled to a second-place tie at the Epson Tour Championship.  An Academic All-Big 12 team member and a four-time All-American at Baylor University, Kaur made the cut at the 2021 U.S. Women’s Open at the age of 21.

LOHLA SPORT’s “Made for Play” mantra captured Kaur’s attention.  All styles feature colorful, on-trend European designs with Los Angeles flair integrated with cuts and luxe fabrics that optimize athletic movement.

“There is a correlation between looking good, feeling good and performing well during tournaments,” says Kaur.  “LOHLA SPORT outfits are also versatile – they’re comfortable, fashionable, playful and classy when hanging out with friends and family.”

Born and raised in Houston, Kaur was a top student at Baylor University’s business school and speaks three languages with impetus from her India-born parents, Parminder Singh and Navneet Kaur.

Kaur joins Annika Sorenstam who, since January 2022, Annika has exclusively worn the brand’s apparel as the company’s global ambassador.

“Gurleen is one of the best young talents on the LPGA,” says Lisa O’Hurley, Founder and CEO of LOHLA SPORT.  “Embodying the empowered LOHLA SPORT woman, she’s driven on the course and fun, intelligent and stylishly put together off the course.”

LOHLA SPORT continues to amass a strong “Golfleisure” following akin to Lululemon’s “Athleisure” craze.  Top sellers include:

  • The Very Pant – The four-pocket, full, four-way, luxe fabric, ankle-length stretch pant comes in many colors, including a nucleus of navy, black, white, red and seasonal favorites.
  • The Golf Fitness Pull-On Pant – Worn under skorts, it is purposely thicker in becoming the ideal golf-yoga pant with back pockets making it country club appropriate.
LOHLA SPORT -- Logo (5.4.21).jpg

Based in Los Angeles, California, LOHLA SPORT’s premium ladies’ golf-lifestyle apparel is captivating the golf, country club and resort market.  Debuted in January 2021, its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair.  The brainchild of recognized fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT boasts a sophisticated and playful lineup of tops, bottoms, skorts, outwear and accessories in coordinated collections.  Sold online and in 300-plus exclusive golf shops and women’s boutiques, outfits confidently transition from the course to the office to socializing with friends and family.  Especially popular are the signature “Golf Fitness Pull-On Pant” and “The Very Pant,” a play on “Seinfield” in which O’Hurley’s husband, actor John O’Hurley, starred as the fictional character J. Peterman.  Golf icon Annika Sorenstam is LOHLA SPORT’s global ambassador.

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Rich Katz