Scottsdale, Ariz. (February 15, 2024) – The Troon Partners Network, a division of Troon®, the leader in providing golf and club-related hospitality services, has announced that Rhone (www.rhone.com), a Stamford, Connecticut-based maker of premium, performance-driven men’s and women’s apparel that is engineered for an active lifestyle and dedicated to championing mental fitness, has been named a 2024 Preferred Partner.
Highlighting the partnership, Rhone will leverage all of Troon’s high-impact marketing channels, while utilizing Troon Rewards and Troon Card databases to connect with the Company’s avid golf and lifestyle audiences. Rhone also becomes a presenting sponsor of the Troon Fairway Finds monthly newsletter, a presenting sponsor of the Troon Women’s Golf Month each June, and a key sponsor for the 2024 and 2025 Troon Cup.
Additionally, Troon and Rhone will collaborate on an activation partnership for select professional events hosted at Troon facilities. This collaboration represents a commitment to excellence, as the two companies join forces to enhance the experience for players, fans, and enthusiasts, while setting a new standard for performance and style in men’s and women’s professional golf.
“We are excited to partner with Rhone, which is a rising star in the men’s and women’s apparel market. Rhone’s products will be well received by Troon golfers and lifestyle enthusiasts around the world,” said Ryan Pensy, Vice President, Strategic Partnerships, Troon Partners Network. “This well-rounded partnership will not only provide Rhone with unmatched direct marketing opportunities but will connect the brand with our avid golfers through the high-profile Troon Cup, and other marquee events hosted throughout the year.”
Inspired by the pursuit of progress, Rhone creates performance-inspired clothing for active lifestyles, including full lines of tops, shorts, pants, and accessories. Designed with luxury materials and innovative details, each piece in the Rhone line is purposefully crafted for those who are performance-driven, guided by principle and focused on balance.
“We are thrilled to announce our exciting partnership with Troon, a renowned leader in golf and hospitality,” said Emma Crepeau, Chief Growth Officer, Rhone. “This collaboration reflects our dedication to bringing premium apparel to the esteemed world of golf, providing enthusiasts with both style and functionality on and off the course. Together, we look forward to creating unique opportunities to engage with our communities nationwide.”
Rhone joins a stable of companies and brands that partner with Troon through the Troon Partners Network (TPN). Today, Troon remains the world leader in providing first-class golf, lifestyle and hospitality marketing that centers on premier B-to-B and B-to-C experiences designed to engage customers and clients, while connecting directly with an unmatched global audience. Born from 30 years of golf and club industry excellence, the World of Troon enables strategic partners to direct market to dedicated consumer audiences and optimize exposure and reach through a selection of assets, ranging from sponsorships to special events and wide-reaching digital vehicles that are custom designed to meet partner goals and objectives.
From a marketing standpoint, TPN’s wealth of media assets, multi-platform promotional vehicles, and a line-up of unique consumer programs, allow for the development of custom marketing solutions that meet every partner’s desired strategy. Equally impressive, through its world-renowned portfolio of golf courses, TPN provides partners with best-in-class golf playing experiences where they can entertain clients and customers, while receiving the most memorable lifestyle and hospitality experiences. Companies and brands interested in learning more about Troon global marketing programs, can visit www.troonpartnersnetwork.com.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company, providing services at 850-plus locations, including operational responsibility for 575-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 35-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.
About Rhone
Founded in 2014, Rhone is a performance lifestyle brand dedicated to championing mental fitness. Engineered for optimal style, comfort, and performance, our clothing is designed to enhance every aspect of the active individual's life. Led by brothers Nate & Ben Checketts, Rhone is fueled by a clear vision: positively impacting lives through a commitment to mental fitness, inspiring community, and crafting performance-driven products. Rhone's purpose is straightforward yet impactful: to inspire those who challenge themselves in their relentless pursuit of progress. In addition to a robust E-commerce business and a strong wholesale presence, Rhone currently has 15 retail stores across the U.S., all of which are used for building community through various initiatives such as the brand's signature Mind & Muscle events. More information can be found at www.rhone.com.
Media Contact:
Rob Myers
Troon
480.477.0506
rmyers@troon.com