Industry News

Ticket packages now on sale for the LPGA Tour’s Fir Hills Seri Pak Championship, March 21-24 at Palos Verdes Golf Club

Daily and weekly general admissions tickets; upgraded ‘Pro-Shop Patio’ and ‘Club 1924’ premium hospitality packages now available; Hall-of-Famer Seri Pak to return to the LPGA Tour as host of the Fir Hills Seri Pak Championship; Tickets on sale at

PALOS VERDES ESTATES, Calif., Feb. 16, 2024 – Tournament officials announced today a variety of ticket packages are on sale for the LPGA Tour’s FIR HILLS SERI PAK Championship, taking place in at Palos Verdes Golf Club in Palos Verdes Estates, Calif., March 21-24. The championship will feature a field of 144 of the world’s best professional golfers competing over 72 holes for an elevated purse of $2 million, a $250,000 increase from 2023.

Hall-of-Famer Seri Pak, one of the most decorated professional golfers in history from the Republic of Korea, is set to return to the LPGA Tour as host of the newly named FIR HILLS SERI PAK Championship. Pak, who amassed 39 professional victories worldwide, is a pioneer in the world of golf and an inspiration for generations of LPGA Tour players from the Republic of Korea.

Ticket packages on sale include daily and weekly grounds passes as well as upgraded hospitality ticket packages. Returning this year is ‘Pro-Shop Patio,’ an elevated ticket option overlooking the 18th green with complimentary drink options from premier partners including Mijenta Tequila; and ‘Club 1924’ VIP hospitality pass, giving spectators access to an open air hospitality suite overlooking the 18th green with all-you-can-eat and drink options, as well as Clubhouse and Pro-Shop Patio access. Club 1924 pays homage to and celebrates Palos Verdes Golf Club’s centennial in 2024.

Tickets are on sale exclusively at

Tournament officials also announced today all military (active, retired, reserve and veteran) and service personnel (police, fire, EMS) and a plus one will receive complimentary admission to the championship. Tickets will be available at Will Call tournament week by showing proper identification. Children under 18 will also be admitted free into the tournament with a paid adult.

FIR HILLS SERI PAK Championship Ticket Options: There are currently four ticket options available for spectators interested in attending the FIR HILLS SERI PAK Championship:

Club 1924 VIP Hospitality:

  • Daily (Thursday-Sunday): $350 per day
  • Weekly (Thursday-Sunday): $1000
    • Premium hospitality ticket that offers access to an open-air, semi-private luxury suite overlooking the 18th green. The suite features an open bar with unlimited drinks from premier alcohol partners including Mijenta Tequila. Ticket holders also have access to the hospitality buffet inside the Palos Verdes Golf Club Clubhouse, as well as access to the Pro-Shop Patio.

Pro-Shop Patio

  • Daily (Thursday-Sunday): $100 per day
  • Weekly (Thursday-Sunday): $300
    • Upgraded hospitality ticket offering access to the Pro-Shop Patio, an elevated and revamped hospitality space with unmatched views of the 18th green. The Pro-Shop Patio features an open bar from premier alcohol partners including Mijenta Tequila. Light bites will be available for purchase inside the Pro-Shop Patio.
  • NCAA March Madness Specials: Televisions and seating will be available in and around the Pro-Shop Patio for attendees eager to watch their favorite basketball teams, in addition to watching the best female professional golfers compete throughout the weekend.

Daily Grounds:

  • $25 (Valid any one day)
    • General admission daily grounds, valid any one day: Thursday, March 21, Friday, March 22, Saturday, March 23 or Sunday, March 24.

Weekly Grounds:

  • General admission daily grounds, valid Thursday, March 21 - Sunday, March 24.
    • $45 (Valid all days Thursday-Sunday)

All tournament tickets for 2024 will be digital and emailed after purchase. Tickets can be viewed on either a mobile device or printed out where they will be scanned at the main gate.

Palos Verdes Golf Club, often referred to as the “hidden gem” in Southern California, has a rich history hosting women’s golf events. The 2024 playing of the FIR HILLS SERI PAK Championship will mark the LPGA Tour’s third consecutive year at Palos Verdes Golf Club. In 2023, 20-year-old Ruoning Yin earned her first LPGA Tour victory at 15-under par, her first of two wins in 2023 that ultimately elevated her to Rolex Rankings No. 1. Marina Alex captured her first LPGA Tour win since 2018 at the 2022 edition of the championship.

Tournament officials will announce soon early commitments for the FIR HILLS SERI PAK Championship, along with all-new tournament enhancements and initiatives.

Palos Verdes Golf Club also has hosted the Therese Hession Regional Challenge presented by Northrop Grumman women’s collegiate championship for the past 27 years. For the past two years, the winner of the Therese Hession Regional Challenge has received an LPGA Tour tournament exemption. At the 2024 Therese Hession Regional Challenge in early February, University of South Carolina junior All-American Hannah Darling was awarded a sponsor exemption as a result of USC winning the team championship.

Media Credential Registration Now Open: Media credential registration is now open for the FIR HILLS SERI PAK Championship at Once on the website, click on the month of March and the “Apply for Media Credentials” link under the FIR HILLS SERI PAK Championship. Media credentialing will be open until Monday, March 15.

The FIR HILLS SERI PAK Championship is owned and operated by Outlyr, a global event management, sponsorship consulting and activation agency that oversees a number of tournaments across golf’s professional tours.

For more information on the FIR HILLS SERI PAK Championship, and on social media @SeriPakChamp on Facebook, Instagram and X (formerly Twitter).

About Fir Hills
Fir Hills is a Silicon Valley-based investment firm that is pioneering a novel investment paradigm. Fir Hills is unwaveringly dedicated to fulfilling the unique needs of long-term strategic investors and industry leaders amidst the dynamically shifting economic environment. What truly distinguishes Fir Hills from other investment firms is its ability to transform ambitious and intricate investment opportunities into tangible real-world achievements. Fir Hills achieves this by leveraging an extensive network, resources, and a cohesive investing culture, all while diligently engaging from the very inception of its investment initiatives. The company's strategic collaborations span esteemed global merchant banks and family offices, consolidating its leadership in the ongoing evolution of the industry.

About Outlyr
Outlyr is a global event management, sponsorship consulting and activation agency that specializes in the development and execution of engaging events and experiences. Outlyr believes in the power of relationships – driving connectivity through sports and culture – to create strategic marketing platforms and high-quality activations, enhancing affinity for its clients and brands. Outlyr manages a number of professional golf tournaments, sporting, hospitality and lifestyle events, as well as the sponsorship portfolio for several blue-chip clients. For additional information on Outlyr, visit

About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose members now represent more than 60 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course. 

Follow the LPGA online at and on its mobile apps. Join the social conversation on FacebookX (formerly known as Twitter)Instagram and YouTube

About the LPGA Tour 
The LPGA Tour is the world’s leading competitive destination for the best female professional golfers in the world. The Tour hosts more than 30 annual events across 10 countries for over 200 Active Players, awarding total prize funds exceeding $118 million and reaching television audiences in more than 220 countries. Follow the LPGA Tour on its U.S. television home, Golf Channel. 


Media Contacts:

Jeremy Friedman

Payton Enzbrenner