Industry News

Troon selected to manage Sierra View Country Club In Roseville, California

Scottsdale, Ariz. (February 16, 2024) – Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has been selected to partner with Sierra View Country Club, a member-owned private facility located in Roseville, California northeast of Sacramento. Troon Privé, the private club operating division of Troon, under direction of the SVCC Board will manage golf and club operations, food & beverage, golf course agronomy, and membership marketing.

Sierra View Country Club features an 18-hole Jack Fleming-designed golf course that debuted in 1953. Members enjoy walking the oak and redwood tree-lined 6,481-yard par-72 course. The Sierra View Women Golfers organization is the largest and most active women’s golf group in Northern California, while the Senior Men’s Club, for members age 55 or older, provides golf clinics, member-member events, a Senior Invitational tournament and participation in the Central Valley Seniors with 11 other area clubs.

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“Our partnership with Toon provides Sierra View with the tools and resources needed to continue to expand and thrive in an increasingly complicated world,” said Sierra View Country Club Board Chair Leslie Ferrini.

In addition to golf, Sierra View has a large racquet sports program with six lit tennis courts. The 17,000 sq. ft. clubhouse includes a well-appointed golf shop, a beautiful restaurant as well as indoor event space for up to 150 guests.  Sierra View’s active membership enjoys a full calendar of social, golf and racquet sports events.

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“The partnership with Sierra View Country Club is very promising, as our organizations share many of the same values.  Club leadership’s commitment to the member experience is evident in all of my dealings. As is the Board’s ongoing commitment to position the Club as the best in market choice for those seeking a member experience where golf, social activities and pride in their community are its chief priorities,” said Troon Senior Vice President of Operations Bill O’Brien.  

For more information on Sierra View Country Club, visit

About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company, providing services at 850-plus locations, including operational responsibility for 575-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 35-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit

Media Contact:
Rob Myers