(DELRAY BEACH, Fla.) – Whiskers has unveiled four new styles of golf shoelaces featuring cool colors and patterns to go along with its 70-plus designs worn by PGA and LPGA TOUR players and amateur golfers coast to coast.
The introductions:
- Black and white laces with reflective strips for the growing legions of night golf players
- Pure blue bubble laces with technology that prevents them from coming untied
- Honeycomb black-and-white and black-and-grey laces made of 100% recycled plastic
- Rainbow laces celebrating LGBTQ pride
“Our regular drops of new laces are quickly consumed by golfers who revel in self-expression,” says Kyle Groth, CEO of Whiskers. “Color pops to their wardrobes draw just enough attention to satisfy their inner fashionistas without going over the top.”
Whiskers Made-in-the-USA men’s and women’s laces are fit for classic shoes like FootJoy, and athletic models from adidas, ECCO, Nike, Puma and other brands. Stylistically coordinated with on-trend golf footwear, apparel and accessories, laces are crafted with ultra-durable tech weaves and high-grade aglets, and come in multiple shapes and lengths.
Online, pro shop and tournament gift sales of golf-specific laces doubled in 2023 over 2022.
Cementing its status as one of golf’s fastest-growing fashion accessories, Whiskers recently launched a new subscription box program for collectors and gift givers regularly receive new styles. The laces come with matching Whiskers-branded socks either monthly or every other month.
About Whiskers
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces and socks. Led by serial entrepreneurs and veterans of Nike and Crocs, the company is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting the status quo of ordinary shoelaces and socks, Whiskers boasts more than 70 colors and patterns ripe for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, Whiskers’ laces high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. $15 for one pair, $40 for a three pack and $60 for a “fiver,” Whiskers also offers monthly subscription boxes.
Information: www.whiskerslaces.com, hello@whiskerslaces.com, 561.665.7493.
CONTACT:
Rich Katz
rkatz@katzstrategy.com
703.283.4852