Industry News

LPGA Tour player Alison Lee signs as Ecco® Golf ambassador

PHOTOS: ECCO® GOLF Ambassador Alison Lee

(LONDONDERRY, NH) ECCO GOLF, a global leader in golf shoe manufacturing, welcomes LPGA Tour player Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and will step into the 2024 season wearing the ECCO GOLF TRAY.

“I can’t wait to get started in 2024 wearing ECCO GOLF shoes. They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity,” she commented.


The World No. 18 enjoyed one of her most successful seasons as a professional with three runner-up finishes and two additional top-10s on the LPGA Tour in 2023. She is a two-time winner on the Ladies European Tour with victories at last year’s Aramco Team Series Riyadh and the Aramco Team Series Sotogrande in 2021.

Lee enjoyed a meteoric rise through the amateur ranks earning her LPGA Tour card at Q-School as a UCLA sophomore, receiving the 2013 ANNIKA Award as the nation’s top college player and being named the Pac-12 Player and Freshman of the Year after winning the 2014 Pac-12 Championship. She competed in the 2014 Curtis Cup, played in five LPGA events as an amateur and represented Team USA in the 2015 Solheim Cup during her rookie season on Tour.

"We are thrilled to welcome Alison to the ECCO GOLF family,” said Timo Vollrath, Head of Global Marketing at ECCO GOLF. “Her impressive journey in golf perfectly embodies the values we have here at ECCO. We believe this partnership can help to elevate Alison's game, and we’re excited to work with her in 2024 and beyond.”

Player profileAlison Lee
Age: 29
Turned professional: 2014
Career highlights:

               • 2015 Solheim Cup – Team USA
               • 2021 Aramco Team Series Sotogrande winner
               • 2023 Aramco Team Series Riyadh winner
               • No. 18 in Rolex World Rankings

In addition to Lee, ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Nanna Koerstz Madsen, Freddy Schott and Caroline Masson, among others. For further information about ECCO GOLF, please visit

ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. 

Chase Russell
Buffalo Groupe