Industry News

Industry Notes: Sunday, March 3, 2024

USGA honors Tiger Woods, selects Shinnecock Hills for 2036 U.S. Open, U.S. Women's Open

United States Golf Association: Selects Tiger Woods as the recipient of this year’s Bob Jones Award, the USGA’s highest honor, in recognition of his commitment to sportsmanship and respect for golf’s time-honored traditions. Woods is a 15-time major champion and nine-time USGA champion.

PGA Tour: Five-time PGA Tour winner Camilo Villegas has been named chairman of the PGA Tour Player Advisory Council after a vote by the Tour's membership. Villegas will serve as PAC chairman for the remainder of 2024 and replace Jordan Spieth as one of the Player Directors on the PGA Tour Policy Board on Jan. 1, 2025, serving a three-year term (2025-27). 

PGA Tour: Joins the Coalition for Responsible Sports Betting Advertising while also renewing its position within the Leadership Circle of the National Council on Problem Gambling. Established in 2023, the Coalition is a voluntary association of sports leagues and media entities committed to doing their part to help ensure a responsible approach to sports betting advertising.

Punta Mita: The Riviera Nayarit, Mexico, resort in conjunction with VDV Internacional Golf Manejo, announces it will host the inaugural WCM Mexico Senior Open, Nov. 14-17. Sanctioned by the Senior European Tour and the Mexican Federation of Golf, the tournament features Lee Trevino as an event ambassador and confirmed players include Ian Woosnam, Michael Campbell, Constantino Rocca and Jean Van de Velde.

United States Golf Association: Andrew Biggadike of Ho-Ho-Kus, New Jersey; David Dorton of Atlanta, Georgia; Virginia C. Drosos of Dallas, Texas; David Leitch of Earlysville, Virginia; and Andy North of Madison, Wisconsin have been elected to serve on the USGA Executive Committee. Also, Cathy Engelbert of Berkeley Heights, New Jersey, was elected to her second three-year term on the 15-person volunteer board that provides strategic and financial oversight as the Association’s policymaking and governance board.

LPGA: Partners with Hana Kuma, an Emmy Award-nominated creative house co-founded by tennis star Naomi Osaka, to help revolutionize athlete branding and fan engagement within the world of women's golf. Through the program, LPGA athletes will partner with Hana Kuma to develop unique personal brand campaigns highlighting their individual interests and backgrounds, enhancing the visibility of the Tour’s athletes and the overall brand of the Association. Eight players have been selected to participate in the program, chosen through an application process based on a variety of criteria.

United States Golf Association: Announces that in 2036, Shinnecock Hills Golf Club in Southampton, New York, will play host to both the 136th U.S. Open and 91st U.S. Women’s Open in consecutive weeks. This will mark the third time that the USGA’s two most significant championships have been held at the same location in consecutive weeks — 2014 and 2029 at Pinehurst Resort & Country Club’s Course No. 2. This will be the first time that Shinnecock Hills Golf Club hosts the U.S. Women’s Open and the seventh time the club will host the U.S. Open.

LIV Golf: Partners with streaming platform Caffeine to increase options for viewing LIV Golf’s Friday live coverage. Caffeine boasts a younger and more diverse demographic and has already produced notable exposure for the league, its tournaments and original programming that has appeared on the platform since the start of the 2024 season. Along with live Friday coverage, coverage will include the broadcast of new, original programs like Club 54 Pre-Round and Post-Round shows, the Fairway to Heaven podcast, Mic’d Up features, LIV Films, and LIV Lessons that have generated over seven million views on the platform across just two events this season.