ORLANDO, Fla. (March 5, 2024) – GolfPass, NBC Sports Next’s comprehensive digital membership and video streaming platform, is bringing back its award-winning and innovative Women’s History Month social campaign, “Celebrating Women in Golf,” this March, honoring the inspirational women making strides in golf and encouraging women to take up golf in whatever capacity fits their lifestyle.
Now in its fourth year, this annual campaign was created to spotlight every aspect of golf and to showcase the range of women steering the sport, from golf course owners to touring professionals to recreational golfers. Data from the National Golf Foundation shows that women now represent 25% of all on-course golfers. GolfNow also recently did a study of its own, the New Era of Golf, which showed a tremendous increase in various demographics playing golf — in fact, 49% of the people surveyed were women.
“Celebrating Women in Golf” not only will highlight this amazing growth and golfers’ stories through customized content, but emphasize the need for more diversity in the sport and to elevate women in golf year-round.
As part of this year’s campaign, GolfPass is proud to unveil two new series. The first show, Celebrating Women in Golf Top Tips, will premiere on March 5 and will feature renowned professional golfers and GolfPass instructors Nathalie Sheehan, Blair O’Neal, Aimee Cho, Debbie Doniger, Michelle Winkler, Katie Dahn and Cindy Miller sharing helpful tips and insights on improving your golf game. This show will be followed up by Golfer’s Guide: Swing Sequencing, starring Sheehan and premiering on March 19, focusing on the best strategies to build the perfect golf swing sequence.
“ [1] Diversity within golf has never been more prevalent and we’re excited to showcase women who are championing the sport in one of its fastest-growing segments,” said Amanda Norvell, Senior Vice President, DTC Services & Portfolio Marketing, NBC Sports Next. “The roles of women inside the industry are just as diverse as those who play the game and we’re thankful we’re able to share their stories.”
GolfPass and NBC Sports’ On Her Turf will support each other, as well, through a series of Instagram collaborations, social shares, and email newsletter inclusions, increasing awareness and traffic to their respective platforms.
Returning elements from last year’s campaign will notably include video interviews from LPGA Tour standouts, including Ally Ewing, Danielle Kang, Jennifer Kupcho, Lydia Ko, Maja Stark, Rose Zhang, who will share their favorite sports memory or pieces of advice they would give to their younger selves before going pro. The campaign will also have weekly Instagram takeovers by NCAA women golfers starting on March 6, including Lauren Clark (University of Kansas) and Phoebe Carles (UNC Asheville).
Other highlights coming back include:
- LPGA Tournament Winner Spotlights stemming from the HSBC Women’s World Championship, Blue Bay LPGA, FIR HILLS Seri Pak Championship, Ford Championship presented by KCC
- LPGA Tune-In Support on GolfPass social channels
- Editorial features on GolfPass.com
- Spotlights on partner golf courses across GolfPass, GolfNow, and OnHerTurf social channels
Lastly, to further support GolfPass’ mission of recognizing the iconic women who break boundaries and redefine the realm of sports, Rotten Tomatoes has debuted a new list of “The 10 Essential Women’s Sports Movies” in conjunction with this new campaign. The list will feature rousing and path breaking titles like A League of Their Own and Bend It Like Beckham, and drive back to GolfPass’ Women in Golf campaign.
GOLFPASS HELPS GOLFERS PLAY MORE AND BETTER GOLF: GolfPass offers a vast instructional library featuring more than 4,500 video titles, including Ask Rory, The Golf Fix, with host Devan Bonebrake; Lessons with a Champion Golfer; and Build a Better Game – all hosted by top instructors like Martin Hall, Chris Como and Michael Bannon, as well as golf fitness expert Don Saladino. GolPass also offers a selection of original video content available exclusively as part of a GolfPass membership, including shows like The Conor Moore Show, On Tour/On Course, My Roots, My Daily Routine, and more. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Next – the innovation and technology division of NBC Sports – GolfPass is designed for today’s golfer and is the only digital golf membership that delivers exclusive content and comprehensive tee-time benefits designed to help every type of golfer – from beginner to expert – play more and better golf. A GolfPass membership is available in North America at GolfPass.com, in the U.K. and Republic of Ireland at GolfPass.co.uk, and in Australia at www.GolfPass.com.au. The GolfPass membership also is available via connected TV, iOS and Android apps.
About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for its sports technology product innovation, NBC Sports Next equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; and SportsEngine, an industry leader in youth sports club, league and team management technology and youth sports editorial content. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.
-NBC Sports Next-
Dan Higgins
NBC Sports Next
Dan.Higgins@nbcuni.com
407-496-8107