Industry News

Industry Notes: Thursday, March 7, 2024

PGA Tour establishes board for PGA Tour Enterprises; Hilton becomes global partner for 2024 Solheim Cup

Solheim Cup: Announces Hilton as a global partner for the 2024 Solheim Cup at Robert Trent Jones Golf Club in Gainesville, Virginia. With its global headquarters near the tournament venue in McLean, Virginia, Hilton will provide world-class stay experiences for athletes, VIPs and fans during the competition through multiple touchpoints.

Golf Digest, The Caddie Network, Yeti: Announce a multiyear sponsorship that makes Yeti an official and exclusive partner of TCN and the Association of Professional Tour Caddies, including branding opportunities inside the ropes with many of the top professional PGA and LPGA Tour caddies, as well as content extensions across Golf Digest’s digital and social platforms. Beginning with the Arnold Palmer Invitational Yeti will have an exclusive license with 15 PGA Tour caddies, who will serve as representatives of the new Yeti Caddy Program at tour events throughout the season.

PGA Tour: Establishes the 13-member board of directors for the recently launched PGA Tour Enterprises. The board is comprised of nine PGA Tour directors approved by the PGA Tour Policy Board and four Strategic Sports Group (SSG) directors appointed by the SSG investor group. PGA Tour Enterprises will lead all commercial activities related to the PGA Tour and will focus on driving fan engagement and growth, as well as developing new media, sponsorship and commercial opportunities. All six current player directors from the PGA Tour policy board will simultaneously serve on the PGA Tour Enterprises board of directors — Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, Jordan Spieth and Tiger Woods. Also, former PGA Tour player Joe Ogilvie was selected to serves as director liaison on both boards. Joe Gorder, who serves as an independent director on the PGA Tour policy board, and PGA Tour Commissioner Jay Monahan round out the PGA Tour representation on the Enterprises board. Monahan will serve as the Chief Executive Officer of Enterprises, and Woods will serve as the vice chairman of the board. The four SSG directors are John W. Henry (principal, Fenway Sports Group; manager, Strategic Sports Group); Arthur M. Blank (co-founder, Home Depot; owner and chairman, AMB Sports and Entertainment); Andrew B. Cohen (Chief Investment Officer and co-founder, Cohen Private Ventures; vice chairman, New York Mets); and Sam Kennedy (partner/CEO, Fenway Sports Group; president and CEO, Boston Red Sox).