Industry News

SuperStroke and Good Good Golf announce brand ambassador partnership

Mega-popular Good Good personalities to use customized SuperStroke grips

Wixom, MI – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, is proud to announce a brand ambassador partnership with Good Good Golf, creators of one of golf’s most popular omnichannel entertainment platforms and top-tier golf products, that will see several of Good Good’s top golf stars using custom-designed SuperStroke grips in competition and on their popular golf entertainment channels.

Launching Thursday, March 21, a new SuperStroke Zenergy Pistol 2.0 grip featuring the Good Good logo and a distinctive white-and-light-blue colorway will debut on Good Good’s newest premier putter line and, moving forward, will be offered standard on Good Good’s popular and proven designs of precision-designed Blade, Large Blade and Mallet putters. The grip matches the custom headcover that comes with each Good Good putter. The specially designed Good Good logo’d SuperStroke Zenergy Pistol 2.0 grip is also available for individual purchase on the SuperStroke and Good Good Golf websites along with a SuperStroke S-Tech golf club grip designed in the same colorway as the putter grip.


Having Good Good golfers using SuperStroke products in competition and on their channels brings tremendous branding opportunities for the leading grip brand and allows for feedback from the Good Good talent and potential collaborations on future products. In just a few short years, Good Good’s team of personalities have parlayed their golfing skills and on-screen likability to amass an enormous following of fans and highly engaged golfers who purchase their apparel, accessories and growing golf equipment line.

“Good Good Golf has revolutionized golf entertainment and their products are built with uncompromising excellence, so the SuperStroke team is extremely proud to partner with this immensely talented group of young golfing talents. We are excited to collaborate with one of the hottest brands in the golf industry,” said SuperStroke Founder and CEO Dean Dingman.


SuperStroke’s Zenergy Pistol 2.0 putter grip is a modern take on a beloved classic. These putter grips merge a pistol-style top section that helps golfers lock in their upper hand position with “No Taper Technology” to help golfers maintain even grip pressure and boost the consistency of their stroke.

The S-Tech™ Golf Club Grip is designed for golfers who demand the ultimate in feedback and control. SuperStroke created this performance-driven grip with a premium engineered rubber compound that provides optimal softness and tack. These grips feature Cross-Traction, a refined surface texture that offers incredible non-slip performance and ensures the S-Tech™ delivers in all weather conditions.


“SuperStroke leads the way in putter grip design, technology and amazing aesthetics, so we think it’s the perfect fit to partner and have their products in play across our various channels,” said Good Good Golf Founder and CEO Matt Kendrick. “We’re excited to partner with SuperStroke and expose their grips to the Good Good audience because we know they’ll get maximum benefit from using these top-of-the-line grips.”

SuperStroke grips are trusted by hundreds of top professional golfers. In 2023, SuperStroke users won 72 tournaments on golf’s major professional tours, totaling more than $47.5 million in first-place prize money in those events.

SuperStroke’s putter grip line is a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to cutting-edge materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market.

For more details on SuperStroke’s range of innovative golf grips and to keep up with the latest news from the company, visit

About Good Good Golf
Good Good Golf is an omnichannel entertainment platform designed to share the game of golf with anyone. The Good Good content-to-commerce model is a fusion of innovative content, top-of-the-line products, and exclusive events - designed to create an experience that inspires, educates, and motivates people of all age groups and skill levels to pick up a club and enjoy the game of golf. In short, we make playing golf a fun, comfortable, inclusive, and rewarding experience.


About SuperStroke
Since launching the first line of oversized putter grips in 2009, SuperStroke’s mission has been to help golfers make every swing and every stroke the best it can possibly be. This commitment to offering high-performing, innovative products has helped SuperStroke users earn more than $500 million on major professional tours around the world, as well as propelling amateurs to shoot their career-low rounds.

In addition to custom grips, SuperStroke offers a full range of officially licensed products to help golfers show their team spirit on the course. This includes both putter and club grips from college, NFL, MLB and NHL teams.

One of the most trusted brands on all major tours around the world, SuperStroke’s team of ambassadors includes three-time major champion Jordan Spieth, eight-time winner on the PGA Tour Patrick Cantlay, 2019 PGA Tour Rookie of the Year Sungjae Im, and world-renowned putting coach Phil Kenyon. In addition to the company’s beloved putter grips, SuperStroke offers a full lineup of club grips allowing golfers to experience the benefits of SuperStroke technology in every shot.

Visit for more information.

Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673

Kevin Frisch
(989) 614-0241