Industry News

Bobby Jones Links to manage Player’s Ridge Golf Course

BJL to enrich golfing and social experience at North Carolina daily-fee property

ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing Hickory, N.C.’s Player’s Ridge Golf Course, a premier public golf course with a country club setting.


Located within minutes of downtown Hickory, Player’s Ridge is known for its challenging-yet-fun 18-hole layout set amongst ample hilly terrain bordered by native trees, natural ponds and idyllic mountain views.


“We are excited to find a strategic partner in Bobby Jones Links who will be instrumental in elevating the customer experience for our valued clientele. BJL demonstrated individualized care in walking our team through their vision for optimal operations and unlocking the great potential Player’s Ridge has to be one of the essential golfing experiences in the region,” said Player’s Ridge owner Brandon Lee.


On the BJL side, being selective about working with properties with distinct growth potential and cultural alignment on short- and long-term goals allows the proven management firm to maintain personalized relationships with their clients for optimal success.


“It was apparent early in our conversations with Brandon Lee that we were aligned, and that Player’s Ridge is the kind of property that can get exponentially better as it matures and as we implement best practices that raise the quality of the customer experience,” said Doug Hellman, Chief Development Officer. “Hickory has a thriving downtown and recently made U.S. News's list of Best Places to Live and Best Places to Retire. It’s a beautiful place with a strong golf market and our collective team is excited about how newcomers and locals will react to the new golfing experiences, events and refined operations that are coming to Player’s Ridge. The future is bright.”


BJL will work closely with the Player’s Ridge team to bring new programming, events, and attractions to enliven the experience, whether that involves live music, serving refreshments at the driving range on certain nights, or other proven event models. “BJL has a vast amount of food and beverage experience as well as the technology, analytics, and expertise to efficiently operate the business while giving guests the best possible leisure experience,” said Lee. “Player’s Ridge is now in fantastic shape with a growing customer base. We’re excited to take it to the next level and BJL will be instrumental in implementing the proper next steps with us to make the next chapter in Players Ridge history its most exciting yet.”

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About Bobby Jones Links
Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports more than 30 properties in 12 states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit to learn how Bobby Jones Links makes a difference for their clients and associates.

About Player’s Ridge Golf Club
Player’s Ridge is a premier public golf course with a country club setting. Our scenic golf course is always in great condition and is designed for all levels of play. The course is always open to the public and is located within minutes of downtown Hickory.

Media Contacts:
Kevin Frisch PR
Kevin Frisch
(989) 614-0241

Carl Mickelson
(512) 797-2673

Bobby Jones Links
Katie Lentine
Marketing Manager