(NEW YORK, NY) – Golf Nation, the popular golf-lifestyle video entertainment network, will stream 48 episodes of Australia’s No. 1 golf show, “GolfBarons,” beginning today.
Powered by Golf Nation’s patented shoppable video technology, viewers enjoy the ability to instantly buy golf products they see throughout the four seasons of episodes without leaving the screen.
GolfBarons is renowned for its irreverent entertainment, unique and engaging storytelling complete with perspectives from wild on- and off-course experiences, spectacular golf trips, mechanical swing tips, psychological approaches to golf and insights on the latest golf products. A show made by golfers for golfers, hosts Shooter, Philbert and Kippa’s laugh-out-loud humor have made them iconic golf media personalities in Australia.
Episodes of GolfBarons will live in perpetuity on www.golfnation.com, its Android app, on VIZIO WatchFree+ channel 1350 and on demand. Select episodes will also live on Golf Nation’s sister channel Spirits Network. In upcoming months, shows will be available on Golf Nation’s iOS app, Apple TV and additional streaming services.
“GolfBarons’ thesis around golf aligns with ours at Golf Nation,” says Suzy Whaley, President of Golf Nation and former President of the PGA of America. “Golf isn’t just a game, but a lifestyle for diverse segments globally; therefore, this series will be an instant hit in the U.S.”
“Golf Nation’s innovative approach to blending entertainment and shopping provides the perfect platform to reach and engage our audience on a whole new level in a whole new market,” says Damian Schutie, Creator of GolfBarons. “The collaboration delivers on our mission to showcase the authenticity, beauty and enjoyment of golf to audiences everywhere.”
Trailblazing Golf Nation sneak previewed in December 2022 with an inaugural season of commercial-free original shows, produced internally by NBTV Studios. Series featuring celebrities and influencers have recorded millions of streams thus far.
An investor community darling, Golf Nation backers include Mark Bezos (HighPost Capital), David Nichols (former President of K-Swiss), John Esposito (Chairman of Whistle Pig and former CEO of Bacardi North America), Mindy Grossman, Partner at Consello and former CEO of WW International (Weight Watchers in partnership with Oprah Winfrey and CEO of HSNI, parent company to Home Shopping Network).
About Golf Nation
A product of NBTV Channels and NBTV Studios, Golf Nation is impacting golf like HGTV has done for home design and Food Network for the culinary world. It is the first and only producer of original golf-lifestyle shows with the ability for viewers to click an on-screen “buy bar” to instantly purchase items while never leaving the streaming experience. This watch-buy-play approach benefits brands looking for instant, commercial-free, direct-to- consumer shoppable marketing opportunities with more precise metrics than static and other video platforms. Golf Nation’s sister channel, Spirits Network, has proven this format to be extremely successful, and more than 60% of its viewers count golf as a passion.
More information: www.golfnation.com, team@golfnation.com
About GolfBarons
A leading creator of premium golf-lifestyle content, GolfBarons delivers innovative and engaging experiences to golf enthusiasts worldwide. With a diverse series lineup, GolfBarons offers a unique perspective on the sport and lifestyle surrounding it.
More information: www.golfbarons.com
CONTACT:
Rich Katz
rkatz@katzstrategy.com
703.283.4852