Industry News

Lohla Sport, Oliver Thomas collaboration pairs premium ladies golf-lifestyle fashion brands

(LOS ANGELES, Calif.) – Premium ladies golf-lifestyle fashion brands LOHLA SPORT and Oliver Thomas have collaborated on an exciting giveaway centered on social media.

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Eligibility to win $450 prize packages of a LOHLA SPORT $200 gift card and Oliver Thomas kelly green KS tote and matching footwear slides is easy:  Like and share the brands’ collaboration post on one of their Instagram channels, follow @theoliverthomas and @lolhasport, and tag your golf friends in the comments section (the more tags, the more chances to win).  No purchase is necessary.

LOHLA SPORT’s newest apparel collection, the spring-summer 2024 “At the Drive-In,” is taking the market by storm.  Colorful and fun coordinated tops, bottoms, skorts, outerwear and accessories are influenced by iconic female movie stars and imagery from movie posters, and feature prints and patterns depicted in 1950s film heritage and more contemporary sliver-screen award winners.

At the Drive-In capsules are La La Land (Emma Stone, Ryan Gosling, 2016), Barefoot in the Park (Robert Redford, Jane Fonda, 1967), Viva Las Vegas (Ann-Margaret, Elvis Presley, 1964), Roman Holiday (Audrey Hepburn, Gregory Peck, 1953) and Varsity Blues (Amy Smart, Jon Voight, 1999).

Oliver Thomas combines fashion and function in its golf, tennis and pickleball bags with styles perfect for the playing field and everyday life.  Totes, backpacks, duffels, crossbodies and other haute accoutrements keep ladies organized.  Oliver Thomas is a popular gift for tournament participants.

Lively Oliver Thomas bags are machine washable, water resistant, vegan certified and lightweight.  A patented secret-stash zip compartment further distinguishes the brand.

“The hues of LOHLA SPORT and Oliver Thomas styles match beautifully,” says Lisa O’Hurley, Founder and CEO of LOHLA SPORT, formerly an executive with Golf Channel and head of U.S. Operations of GOLFINO.  “That is why this collaboration makes so much sense.”

“When Lisa and I first met, we instantly realized our appreciation for fashion and functionality aligned,” says Sue Fuller, Founder of Oliver Thomas who for more than 20 years worked for Ralph Lauren, Vera Bradley. L.L. Bean and Carhartt.  “At Oliver Thomas, our motto is to continuously make a better bag, notably lessening the heaviness and ladies lamenting ‘this is killing my back’.”

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Based in Los Angeles, California, LOHLA SPORT’s premium ladies’ golf-lifestyle apparel continues to captivate the golf, country club and resort market.  Debuted in January 2021, its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair in its classy and playful lineup of tops, bottoms, skorts, outwear and accessories in coordinated collections.  Sold online and in 300-plus exclusive golf shops and women’s boutiques across America, outfits confidently transition from the course to the office to socializing with friends and family.  Especially popular are the signature “Golf Fitness Pull-On Pant” and “The Very Pant,” a play on “Seinfield” in which O’Hurley’s husband, actor John O’Hurley, starred as the fictional character J. Peterman.  Annika Sorenstam is LOHLA SPORT’s global ambassador.

More information:,, 833.445.6452

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About Oliver Thomas
Named after Founder Sue Fuller’s Shitzu, Oliver Thomas is known for its design and manufacture of bags perfect for golf, tennis, pickleball and daily activities of fashion and function-oriented ladies.  The company is continuously in relentless pursuit of introducing a better bag, one that stands out from the me-too crowd.  Oliver Thomas bags are featherweight to carry and lessen loads on ladies’ backs and shoulders.  Organized compartments include patented secret-stash zip for hidden valuables.  Bags are machine washable, water resistant and vegan certified.  Oliver Thomas complementary products include totes, backpacks, duffels and crossbodies, all popular as gifts for tournament participants.

More information:,, 833.221.0345.

Rich Katz