Industry News

Dow Championship unveils new logo reflecting vision and growth

LPGA Tour team event will celebrate its fifth anniversary June 24-30 at Midland Country Club in Midland, Mich.

MIDLAND, Mich. – March 20, 2024 — The Dow Championship today proudly announces thelaunch of its new tournament logo, which will be displayed throughout all promotional efforts and onsite at the event in June. This revitalized emblem marks a significant milestone in the tournament’s history - helping to mark the event’s fifth anniversary and symbolizing the DowChampionship’s continued commitment to the Great Lakes Bay Region.

"We are thrilled to introduce our new logo, which captures the spirit of the Dow Championship and sets the stage for our continued growth and passion for our home region," said Carlos Padilla II, Executive Director of the Dow Championship. "As we embark on this exciting new era of the event, we remain steadfast in our mission to the tournament and the Great Lakes Bay Region."

The new logo features a modern design with sleek lines to reflect the Dow Championship's forward-thinking approach and unwavering dedication to making the region an even better place to live and work. Each year, the event is estimated to have generated a significant economic impact of more than $20 million in the region.

The unveiling of the new logo comes as the tournament prepares to celebrate its fifth anniversary this June. The Dow Championship (formerly known as the Dow Great Lakes Bay Invitational) got its start in 2019, as the first-ever team event on the LPGA Tour with each team comprised of two players. The event took a one-year hiatus in 2020 due to the impacts of COVID-19, but has been hosted each year since.

"This represents a pivotal moment for the Dow Championship as we celebrate the tournament's incredible five-year history, while also positioning the event for enhanced visibility and impact in the future," said Wendy Traschen, Tournament Director. "We hope this new emblem signifies our continued commitment to the LPGA Tour, local businesses, volunteers, nonprofit partners, and fans."

As the LPGA Tour’s signature annual team event, the Dow Championship returns to Midland Country Club June 24-30, and will feature a field of 72 two person teams competing over 72 holes in both alternate shot (foursome) and best ball (foursome) formats. Alongside the tournament, the week-long community event includes activities for the entire family,including the Eat Great Trail, an on-site STEM Center for kids, a youth golf clinic and more.

This event welcomes everyone with free daily activities for youth, affordable tickets, andcomplimentary admission for children 17 and under, as well as current and former Military personnel. Stay updated by following @dowchampionship on Instagram, and Twitter, or

About the Dow Championship
The Dow Championship is an official LPGA Tour event that will be held in Michigan’s Great Lakes Bay Region June 24-30, 2024, at Midland Country Club in Midland, Michigan. The Dow Championship is the first team event played for official money and points and became the first fully GEO Certified® sustainable tournament on the LPGA Tour since its inception in1950. The tournament is played with 72 two-woman teams competing in a 72-hole stroke play format with alternating rounds of foursomes (alternate shot) and four-ball (best ball) with a $3 million purse.

The week-long event features more than golf. It includes an official LPGA Tour Pro-Am Tournament, STEM Center, youth related programming, Eat Great Trail and leadership events. This inclusive event offers free daily youth opportunities, affordable ticket prices, and free admission for kids 17 and under as well as past and present Military personnel.Follow @dowchampionship on Instagram, and Twitter or online

About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose members now represent more than 60 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, whichoffers its members playing and learning opportunities around the world. LPGA aims to useits unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.

Follow the LPGA online at and on its mobile apps. Join the socialconversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.

About the LPGA Tour
The LPGA Tour is the world’s leading competitive destination for the best femaleprofessional golfers in the world. The Tour hosts more than 30 annual events across 10 countries for over 200 Active Players, awarding total prize funds exceeding $118 million and reaching television audiences in more than 220 countries. Follow the LPGA Tour on its U.S. television home, Golf Channel.

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