Industry News

Industry Notes: Saturday, March 23, 2024

Epson Tour announces Callaway Golf as partner; Payntr Golf launches the X Trainer XC 001 shoe

LIV Golf, AEG Presents: Announce an exclusive multiyear partnership that will see AEG Presents and its subsidiary, Concerts West, book musical acts and produce live concerts for LIV Golf events.

Epson Tour: Announces Callaway Golf as a partner of the official qualifying tour of the LPGA through 2025. Callaway Golf will provide equipment, gloves and golf balls for the players eac week — for use in both competition and on practice grounds.

LIV Golf: Announces JCB as the presenting sponsor of its LIV Golf event, July 26-28 at JCB Golf and Country Club in Rocester, England. JCB is a privately-owned manufacturer of construction and agricultural equipment.

Payntr Golf: Launches the X Trainer XC 001, a performance training shoe equipped with the brand's propulsion technology. 2022 World Long Drive champion and Payntr Golf ambassador Martin Borgmeier assisted in the development of the shoe and also has a signature colorway with the X Trainer XC 001 MB. The product is currently available online, retailing for $180.

Blade and Bow Kentucky Straight Bourbon Whiskey: Announces The 19th Hole with Blade and Bow, a new campaign in partnership with reigning U.S. Open champion Wyndham Clark. The campaign will provide golfers with tips to improve their game, including techniques on the green and how to enjoy the 19th hole with Blade and Bow. Content will launch on Clark's Instagram over the next several weeks. 

Swing Control: Partners with The More Confident Golf Experience (MCGE) to create a unique and empowering hands-on golf school that educates women on golf rules, course behavior and golf mindset strategies. Wing Control will be the exclusive apparel sponsor. MCGE was created by Marcela Smith, director of Girlfriends Guide to Golf, and Dr. Shannon Reece, a sports psychologist and founder of Training for Optimal Performance.

Whoosh, Tagmarshal: Announces a collaboration that will provide golf course operators insight into bookings and player behaviors. Clubs can seamlessly view bookings managed in Whoosh directly within the Tagmarshal system, eliminating a duplication of effort and optimizing workflows. Operators can then assign tags and carts to specific members or players without interruption.

Radmor: Introduces a pair of innovative materials made from recycled plastic bottles in its product line, providing more sustainable options for golfers. RadCycled Repreve recycled polyester is a material crafted from 90% recycled plastic bottles and 10% stretch material. RadCycled Repreve recycled polyester, organic Pima cotton and stretch is a blend of 65% organic Pima cotton, 30% RadCycled Repreve recycled polyester and 5% stretch material.