Out this week, the latest retail sales data for golf equipment in the US shows a strong start to the year with total equipment sales gaining almost 3% for the month and up +1.4% on a YTD basis.
US February 2024 Retail Total Equipment Market (On-Off Course)
On-Off Course February ’24 vs ’23: Dollars +2.9%
On-Off Course February ’24 vs ’19: Dollars +39.1%
On-Off Course YTD ’24 vs ’23: Dollars +1.4%
On-Off Course YTD ’24 vs ’19: Dollars +43.7%
Summary
In February, there were improvements across six out of nine categories vs the same month in 2023, with Putters leading (+10.4% in dollars) while the Shoes category was the biggest laggard (-11.3%).
Notably, compared to 2019 (pre-pandemic), sales were up 39% for the month and 44% YTD.
On the latest news, Golf Datatech co-founder John Krzynowek said,
“February 2024 was the second largest February for golf retail ever in the US: less than 1% below the previous high set in 2022.
Improved weather helped drive consumables (balls and gloves), while golf clubs got a tailwind from successful new product launches in 2024, combined with a relatively low comp sales period in the first two months of 2023.
As we head into the season, golf retail is set up for a solid year, however it is worth mentioning that the first two months of the year only represent about 10% of total golf equipment sales.”
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