Industry News

Industry Notes: Sunday, April 14, 2024

Atlanta National Golf Club unveils clubhouse renovations; Stuburt makes Masters debut

Terranea Resort: Names Marc Marini as the new director of golf and Andrew Price as head golf professional and group sales coordinator for the Rancho Palo Verdes, California, club.

Cohen Private Ventures: Unveils the New York Golf Club and its four-player roster ahead of the inaugural 2025 TGL season. The NYGC features Rickie Fowler, Xander Schauffele, Matt Fitzpatrick and New York-native Cameron Young.

Stuburt: Former Masters champions Charl Schwartzel and Sergio Garcia, along with Joaquin Niemann, helped the apparel brand make its Masters debut. All three LIV Golf players wore clothing from the bespoke Stuburt x LIV team ranges.

Ben Hogan Golf Equipment: Launches the new PTx Tour line of irons, which offer a blend of distance, consistency and trajectory control. The irons leverage four different forged 1025 carbon steel construction to deliver the best feel and consistency. The line starts at $899.99 and is available to order directly from BenHoganGolf.com.

Invited: Announces the grand opening of the renovated clubhouse at the prestigious Atlanta National Golf Club in Georgia. As part of a multi-million reinvestment project, renovation work at the clubhouse began in 2023 and focused on giving the clubhouse a more modern, updated look inside through strategic investments in its golf training facilities, dining and entertainment offerings and meeting spaces.

LPGA Foundation: Names Susan Pikitch as the new chair of the LPGA Foundation Board of Directors. Pikitch is the chief financial officer at the United States Golf Association. Pikitch became the first CFO of the USGA in 2015, and she also oversees the USGA Museum and Library, the USGA Foundation, facilities, information technology and the GHIN platform and golfer app.

RangeGoats GC: LIV Golf team launches its community impact program, Goats Give Back, in cooperation with Convoy of Hope, a nonprofit that serves more than 250 million people globally. The team will donate a goat to Convoy of Hope for every team it beats during the LIV Golf season. Goats provide families with better nutrition and the opportunity to make an income by selling dairy products, and can also be the first step in helping families and communities build a path toward sustainability.

Epson Tour: Announces an extension of its partnership with GKLive.TV, a sports streaming service, to provide exclusive live coverage of 10 events this season, including the LPGA Senior Championship. Streaming for the 2024 season began at the Atlantic Beach Classic in late March and will continue at eight more events throughout the season, concluding with the Epson Tour Championship in October. In addition, GKLive.TV will also stream the LPGA Senior Championship in May.


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