Industry News

True Linkswear launches NIL platform, True U, with College Golf Experience (CGX)

Top golf footwear brand combines with college golf camp company to impact tournaments, junior golfers, and college coaches

TACOMA, WASHINGTON – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces a new NIL (Name, Image, Likeness) platform, TRUE U, for junior golfers, collegiate golfers, and collegiate coaches. TRUE will offer 96 total NIL deals to junior golfers (48 boys and 48 girls) who participate in College Golf Experience (CGX) Tournament Preview Camps and have the best finish at the corresponding tournament or qualifier.


As a tournament-within-a-tournament, one boy and one girl winner from each event will receive a one-year NIL deal with TRUE that nets them a $400 package including $100 cash plus a $300 gift card to

As part of the partnership, CGX, the leading educational golf camp company exclusively endorsed by the Golf Coaches Association of America (GCAA), has designated TRUE as its official footwear provider of all Tournament Preview Camps. TRUE officials will work hand-in-hand with CGX to further develop the TRUE U program.


Jason Moore, founder and CEO of TRUE linkswear, sees a tremendous upside. “We are always talking about how to support the future of golf, because the next generation of players is important to us,” says Moore. “We represent a lot of things that today’s youth want to experience, as far as culture and the form of golf that we believe in. And for us, it's just a natural partnership to get our brand out there and support junior golfers and collegiate programs. It’s all such a cool idea. Having played competitively since I was a little kid, I wish this type of program existed back then – to be able to represent a brand, get some product and even get paid to help support and endorse a brand. And TRUE is already strong with younger demographics.”

CGX will provide visibility of the TRUE U NIL platform at camps, via email, and on social media. And the program will get continued support from the TRUE TOUR team that includes Tour pros Ryan Moore, Chris Kirk, Joel Dahmen and Mark Hubbard.

“CGX is honored to be a pillar of TRUE’s NIL initiative, which provides incentives for junior golfers who participate in tournament preview camps and the corresponding tournaments. Preview Camps, where players experience their practice rounds with college coaches, can be invaluable to a junior golfer’s on-course development,” says Joshua Jacobs, Founder and CEO of CGX. “NIL has the opportunity to unite players, families and brands; and right now, its integration into junior golf is only scratching the surface.”

Also, as part of the TRUE U program, CGX will initially identify 10 collegiate coaches to be official ambassadors of the brand. Coaches who demonstrate the TRUE ethos on and off the course, and help athletes excel as chosen by TRUE, will receive cash compensation, multiple pairs of TRUE shoes, and a percentage off retail pricing for their collegiate team members to purchase from

“Partnering with TRUE – given its story and trajectory – is a great fit for us,” says Jacobs. “When you couple Ryan Moore’s storied amateur and professional career and his brother Jason’s brand and style vision, it’s a recipe for success.”

For more information, visit and .

About TRUE linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly-sourced materials to protect golfers from the elements and help them #enjoythewalk.

In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.

About College Golf Experience
College Golf Experience (CGX) was established in 2021 with a first-of-its-kind endorsement from the Golf Coaches Association of America (GCAA). Through unique camps with college golf coaches that simulate college golf, CGX educates junior golfers and their parents on college golf and the recruiting process, improves player’s games, and helps juniors discover how to find the right collegiate program fit. The curriculum was created in tandem with the GCAA and its member coaches. CGX was founded by golf industry leader Joshua Jacobs, also the founder and former CEO of TGA Premier Golf, a leading provider of introductory and recreational based junior golf programs. Learn more at Follow @CollegeGolfX on Twitter and Instagram.

Kevin Frisch PR
Joanne Miller
(815) 603-5119

Kevin Frisch
(989) 614-0241