Industry News

Industry Notes: Sunday, April 21, 2024

USGA accepts 10,052 entries for 2024 U.S. Open; Omni La Costa Resort & Spa reverts back to original course names

Duca del Cosma: Italian fashion brand renews and elevates its commitment to the Association of Golf Merchandisers. Prior to the 2024 PGA Show in Orlando, Florida, Duca del Cosma was the presenting sponsor of the AGM Retail Conference opening. The company will share new footwear and glove launches, customized AGM buying promotions, and will participate in both regional and national AGM conferences. 

LPGA, Chevron: Announce that Chevron will extend its place as title sponsor of The Chevron Championship through 2029 and is increasing the purse of this year's first major to $7.9 million. The increase is $4.8 million over the last three years with Chevron’s title sponsorship. Also, players who miss the cut this week will receive $10,000, up from $5,000 in 2023, which is currently the highest missed-cut stipend on Tour.

Witkoff Group, Access Industries, PPG Development: Announce that the newly rebranded Dutchman’s Pipe, after a multimillion-dollar renovation and complete overhaul of a Jack Nicklaus Signature Course, will open in West Palm Beach, Florida, this fall. The course will be accompanied by elevated practice facilities, including a driving range exceeding 300 yards and two acres of dedicated short game area.

LPGA Tour: Introduces the "Inside the LPGA Podcast," which is hosted by the LPGA’s Hope Barnett and golf journalist Adam Stanley, alongside weekly guest hosts. Each episode will feature informative discussions about golf enhanced by KPMG Performance Insights and interviews with top LPGA Tour athletes. The podcast is available on YouTube,, SpotifyAmazonApple and all other major podcast platforms.

LIV Golf: David Phillipps is been named chief financial officer; Ross Hallett has been named EVP, head of events; Katie O’Reilly has been named EVP, head of team business operations; Tim Taylor has been appointed to a new EVP role and will also lead LIV Golf’s London office; and Pam Sacree has been named Head of Human Resources. All of these new executive positions will be based in either LIV Golf’s New York or London offices and will start working over the coming weeks.

United States Golf Association: Reigning champion Wyndham Clark and all the Official World Golf Ranking top 50 are among the 10,052 entries that have been accepted for the 124th U.S. Open at Pinehurst Resort and Country Club in the Village of Pinehurst, North Carolina. The U.S. Open will be held at the venue for the fourth time, June 13-16. This is the third time in championship history that the number of entries has exceeded 10,000. The record was established last year when 10,187 entries were accepted. In 2014, 10,127 entered to play.

Omni La Costa Resort & Spa: Announces that following a comprehensive renovation of its Champions Course by Hanse Golf Course Design, the layout will revert to its original name, the North Course, and will open for resort guest and member play beginning June 1. Originally designed by Dick Wilson and debuting in 1965, Omni La Costa’s North Course previously served as a home to notable PGA Tour events. For thirty years, the resort hosted the Mercedes Championships (originally called the Tournament of Champions) from 1969-1998, and has hosted the WGC-Accenture Match Play and the LPGA's Kia Classic. Also, the Legends Course at Omni La Costa is also going back to its original name, the South Course.