The US golf retail sales figures are published by us today, with data for March 2024. Total retail sales of equipment were up 1.5% for the month and are up 1.4% year to date (YTD).
The best performing category was Wedges, up +14.6%, while Shoes had the biggest drop, -6%.
US March 2024 Total Retail Market (On-Off Course)
On-Off Course March '24 vs '23: Dollars +1.5%
On-Off Course March '24 vs '19: Dollars +31.5%
On-Off Course YTD '24 vs '23: Dollars +1.4%
On-Off Course YTD '24 vs '19: Dollars +38.0
On the latest information, Golf Datatech co-founder, John Krzynowek, said, “Overall golf equipment sales held up in Q1 of 2024, growing by 1.4% vs. 2023 and still 38% above 2019 levels. Decent weather helped keep the consumable categories up substantially (Balls +8% and Gloves +9%), while club sales were relatively level. This was with the exception of Wedges, which saw a lot of new products hit the market, driving demand.
The US golfer continues to play the game and spend money on equipment. Recent stock market declines and concerns over assets may negatively impact hard goods in April, however thru Q1, the business remains strong.”