Industry News

AGM unveils May webinar series to elevate careers in golf merchandising


Rocklin, CA - Join the Association of Golf Merchandisers (AGM) this May for a series of career-boosting webinars tailored for golf retail professionals. Each Wednesday at 4 pm EST / 1 pm PST, these webinars offer invaluable insights and strategies to propel your career forward in the golf retail industry.

The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.

May Webinars:

Trademarks in the Golf Industry: Protect your Brand for Long-Game Success

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Date: Wednesday, May 1, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenters: Paul McGrady and Jason Elster, Elster & McGrady, LLC
Description: Join us for a webinar designed specifically for AGM vendor partners and leaders in the golf industry. Hosted by the founders of Elster & McGrady, Jason Elster and Paul McGrady, this session will dive into the crucial aspects of naming your products and businesses. Learn to navigate the complexities of trademark acquisition and avoid costly infringements that could set your brand back.

Key Takeaways:

  • Understand the Process: Gain insights into acquiring trademark rights to safeguard your brand.
  • Mitigation Strategies: Learn techniques to minimize the risk of trademark infringement.
  • Brand and Innovation: Explore key considerations for innovating products and positioning your brand as an attractive acquisition target.

Don’t miss this opportunity to empower your brand with the right knowledge and tools. Whether you're refining your existing brand or starting a new venture in the golf industry, this webinar is tailored to help you succeed.


Building Vendor Relationships for Success

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Date: Wednesday, May 8, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Teri Martin, Smith & Quinn

Description: As an AGM member dedicated to enhancing retail operations, we invite you to join our enlightening seminar, "Building Vendor Relationships for Success." This session is designed to empower buyers like you with the tools and knowledge needed to thrive in the competitive golf industry.

Key Takeaways:

  • The "Player Coach" Approach: Master the art of navigating vendor relationships with finesse. Learn about the etiquette and protocols necessary for fruitful collaborations, helping you to lead with authority and collaboration.
  • Your Role as a Buyer: Discover how crucial your role is in driving business growth and customer satisfaction. This segment focuses on strategies for seeking out new brands and products, and effectively educating yourself to curate an exceptional selection.
  • Continuous Learning and Product Education: Stay ahead of industry trends and maintain informed buying decisions. Explore methods to continuously educate yourself about products and market shifts, ensuring your decisions have a lasting, positive impact on your business.

This seminar will guide you through the "Player Coach" approach in vendor relationships and help set the stage for sustainable success in your role as a buyer.

Don’t miss this opportunity to refine your skills and grow your network within the AGM community!


Crack the Career Code: 2024 Job Search & Interview Mastery Q&A

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Date: Wednesday, May 22, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Jeremy Nichols, Gecko Hospitality

Description: Join us for an exclusive opportunity to enhance your career with insights from hospitality expert Jeremy Nichols. In this engaging webinar, Jeremy will unveil the secrets to mastering the job search and interview process for 2024. Known for his profound expertise in the hospitality industry, he will guide you through the nuances of today’s dynamic job market.

Key Takeaways:

  • Navigate the 2024 Job Market: Learn effective strategies for job searching that responds to the current dynamic landscape, helping you stay ahead of the curve.
  • Ace Interviews: Discover how to make a memorable impression on potential employers with polished resumes, compelling cover letters, and confident interview responses.
  • Advance Your Career: Unlock new opportunities by building a robust personal brand and forging meaningful professional connections in the hospitality industry.

Whether you're aiming for career advancement or seeking to land your dream job in top-tier resorts and clubs, Jeremy’s expert guidance is tailored to help you achieve your professional goals. Bring your questions and get ready to crack the career code in this interactive Q&A session!


The Journey of Communication: How to Strengthen Communication between Work Peers

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Date: Wednesday, May 29, 2024
Time: 4:00 PM EST / 1:00 PM PST Presenter: Nicole Leinbach, Retail Minded
Description: Embark on an enriching journey of communication with esteemed retail expert, Nicole Leinbach, in her eagerly anticipated second session of the year with the AGM. Delve deep into the intricate dynamics of workplace communication as Nicole unveils invaluable insights and strategies aimed at fortifying connections among colleagues. Don't miss this chance to redefine your team's internal communication practices and propel them toward unparalleled success. Stay tuned for further details!


About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 175 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.

For more information, visit

Media Contact:
For media inquiries, contact: Megan Fidler, AGM Director of Marketing – – 916-717-4138