Industry News

Enhanced Tagmarshal software takes course optimization to the next level

Advanced software, powered by AI, is more intuitive and customizable; new features include enhanced graphics, personalized menu options, heightened security

Kennesaw, Ga. (April 24, 2024) - Tagmarshal—the world leader in optimizing on-course operations and pace-of-play management through data-driven software—announces the release of its most advanced solution to date.

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This is the company’s first version of software to be powered by AI (artificial intelligence), building on the previous machine-learning-based release. Real-life data from more than 50 million rounds of golf was gathered from many current Tagmarshal partners to create the new version. The updated software was put through its paces in real-world field testing at Bandon Dunes, Erin Hills, the Country Club at Castle Pines, Pinehurst, Kiawah and other public, private, and resort courses. This helped to ensure that this latest release continues to meet the company’s fundamental goals of providing intuitive tools to help course operators enhance the player experience, improve efficiency through automation, and generate additional revenue.

“This latest release represents a significant upgrade,” said Lowell Weaver, General Manager and Managing Partner of The Medalist Golf Club in Marshall, Mich., which helped with the field testing. “The enhancements and new features offer even greater functionality and efficiency, further enhancing our ability to provide an exceptional experience for our golfers while streamlining various aspects of our operations.”

Incorporating AI allows Tagmarshal to provide an all-new level of insight to course managers and staff, including unprecedented prediction and forecast abilities. These insights are industry firsts, and combined with the system’s other features strengthen Tagmarshal’s leadership position in the industry.

“Innovation is part of our DNA and our team is constantly working with our partners to deliver optimization technology that works hard to meet their needs—now and in the future,” said Bodo Sieber, CEO, Tagmarshal.  “AI and machine learning augmentation are a key part of this.”

Among the host of new benefits:

  • Customizable Screen Set-Up. See the data you’re interested in, in a way that makes the most sense to you. Easy drag-and-drop control lets you place the most important information where you can view it first.
  • Widgets And Features. New applications let you format data in different ways, decide which information you want to see, set daily targets for key metrics, correlate different fields (pace of play, food and beverage ordering, etc.) by player, and more.
  • Intuitive Interface. The user interface has been made both easier and more enjoyable to use, with user-friendly and streamlined navigation that helps you master the system quickly. The mobile-optimized software is also quicker to load and fully responsive, creating a seamless on-the-go experience.
  • Navigate By Role. Block data you don’t need to see, saving time and increasing efficiency by eliminating screen clutter.
  • Robust Security. Tighter privacy controls protect sensitive data and information.

“The Tagmarshal system is intuitive enough that I can tell if something is wrong within 15 seconds and instantly address the problem,” added Derek Guzman, PGA, Head Golf Professional, Sand Valley Golf Resort.

“Tagmarshal has really been beneficial, and our bottom line has increased tremendously,” added Weaver.

Forward-thinking golf managers who want to drive continuous improvement can schedule a live demo of this easy-to-implement technology at or via email:

For more information about Tagmarshal, access the website at

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About Tagmarshal

Tagmarshal is the market leader in on-course optimization technology, and providing courses with full, real-time operational oversight and reporting. The software and resulting data, gathered using golf cart GPS tracking give golf operators the tools to manage operations effectively, resulting in enhanced player experiences, increased efficiency, cost savings, and additional revenue.

Tagmarshal’s technology has collected over 1 billion data points from over 50 million rounds of golf and has relationships with more than 500 partners. Tagmarshal partners with several golf management groups, private, daily fee, public, and resort courses, including 35 of the Top 100 U.S. courses and many daily fee courses. 

Media Contact:

Karen Moraghan, HUNTER Public Relations

908/963-6013 or