DENVER (April 29, 2024) – GOLFTEC, the world leader in golf improvement, is proud to announce that OptiMotion, its groundbreaking motion capture technology, has been used by CBS Sports on its 2024 golf broadcasts to analyze and provide unique insights into the swings of many of the game’s best players.
CBS analysts have used OptiMotion technology at three PGA TOUR events, including The Genesis Invitational and RBC Heritage, to analyze swings of Scottie Scheffler, Ludvig Aberg, Rory McIlroy, Tiger Woods, Brooks Keopka and many others.
Through a partnership with CBS Sports announced in February, OptiMotion will also be featured in upcoming CBS broadcasts, including the Wells Fargo Championship from May 9-12, PGA Championship from May 16-19, The Memorial Tournament presented by Workday from June 6-9 and Travelers Championship from June 20-23.
“We’re excited to have golfers see and experience the technology that’s helping our students improve by an average of seven shots,” said Joe Assell, GOLFTEC Enterprises Chief Executive Officer. “CBS Sports continues to deliver amazing technological innovations in its broadcasts, and we continue to hear fantastic feedback from fans who say how it has elevated their viewing experience, as well as their playing experience.”
OptiMotion segments have provided fans with intricate details about the makeup of golf’s best swings — such as shoulder turn, shoulder tilt, hip turn and hip sway — as well as what they can learn and apply from this information. Just a few of the unique insights highlighted in recent weeks include:
- How Scheffler’s right foot moves by more than 13 inches from setup to finish, and how he says the move is one of the ways he has stopped missing shots to the left
- How Aberg’s hip sway is considerably less than the average professional, but Trevor Immelman explains how he’s still one of the best drivers in the game
- Contrasting shoulder and hip rotation between two long hitters, Koepka and Phil Mickelson
- The significant difference in trail knee flex at impact between McIlroy and Woods, which has changed over the course of Tiger’s career and post injury
- Jack Nicklaus’ wide shoulder and hip turn during his heyday, which contributed to distance off the tee.
Powered by a proprietary AI model, OptiMotion is the wireless and sensorless motion capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing, providing insights that allow GOLFTEC coaches to build easy-to-understand, practical improvement plans.
The technology can be used anywhere on course during broadcasts — from tee box to fairway to shots hit around the greens. With GOLFTEC’s digital library of more than 14 million golf swings, CBS Sports analysts already have been able to look into the time capsule to showcase some of the great swings of yesteryear.
About GOLFTEC
GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help individuals play better golf. Through the fusion of world-class golf instructors and cutting-edge teaching systems, GOLFTEC has been instrumental in guiding hundreds of thousands of golfers toward achieving their goals. In 2023, the company continued its momentum by opening 15 new locations, providing more than 1.7 million golf lessons, and integrating SkyTrak launch monitors into the in-bay experience.