Industry News

Industry Notes: Monday, May 6, 2024

USGA to expand Greenkeeper Apprenticeship Program; LIV Golf hires Adam Harter as CMO

LIV Golf: Introduces Adam Harter as its chief marketing officer. In this role, Harter will lead all marketing activities, including developing the league and team brands, growing the size and engagement of the global fan base, delivering unique and dynamic marketing initiatives for LIV Golf and The International Series.

Avenue Sports Fund: Reveals The Bay Golf Club as TGL's sixth founding team ahead of the league’s debut in January 2025. The team's inaugural roster features four players all ranked inside the top 40 in the Official World Golf Ranking — world No. 6 Ludvig Aberg, No. 3 and reigning U.S. Open champion Wyndham Clark, Min Woo Lee and 2019 British Open champion Shane Lowry.

United States Golf Association: Partners with the Carolinas golf community to expand its Greenkeeper Apprenticeship Program. The USGA, along with long-term financial commitments from Ewing Outdoor Supply, the Dedman Foundation and Pinehurst Resort and Country Club, the Carolinas Golf Association and several private donors, will fund the program for the next five years with a $1 million commitment and dedicated instructors and in-class/on-course education at Sandhills Community College in the Pinehurst area. Also, a new program at Horry-Georgetown Technical College in the Myrtle Beach, South Carolina, area, and a hybrid-learning opportunity will be established and funded.