Industry News

Golftec's OptiMotion technology to be featured in CBS’ broadcast of Wells Fargo Championship

Central to Golftec's game improvement system, OptiMotion will be used by CBS team to enhance viewing experience by analyzing and providing insights into select players’ swings during this week’s PGA Tour Signature event

DENVER, [May 8, 2024]GOLFTEC, the world leader in golf improvement, is proud to announce that its groundbreaking motion capture technology, OptiMotion, will be showcased by CBS Sports during the Wells Fargo Championship broadcast from May 9-12.

OptiMotion, powered by a proprietary AI model, is the wireless and sensorless motion capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing, providing insights that allow GOLFTEC coaches to build easy-to-understand, practical improvement plans.

The technology can be used anywhere on course during broadcasts — from on course to practice areas. With GOLFTEC’s digital library of more than 14 million golf swings, CBS Sports analysts CBS Sports analysts will deliver unparalleled insights, enhancing the viewer experience.

“We’re thrilled that CBS will be using OptiMotion to give fans unmatched insight into the game’s best players at the Wells Fargo Championship,” said Joe Assell, CEO of GOLFTEC Enterprises. “By harnessing the power of AI and 4,000 data points per swing, we’re unlocking deeper insights that not only elevate viewership, but also empower golfers who visit our centers to reach their full potential.”

Operating across 262 locations globally, GOLFTEC allows members to be taught by the best coaches, practice with the latest technology and get fitted into the right clubs - a system that has helped GOLFTEC students improve by an average of seven shots and gain more than 20 yards off the tee.

In addition to OptiMotion, GOLFTEC centers feature SKYTRAK+ launch monitors, and offer private lessons and a custom club fitting program to provide members access to the latest equipment from leading brands like Callaway, TaylorMade, Titleist, PING, and more.

Tune in to the Wells Fargo Championship at Quail Hollow Club in Charlotte, NC on CBS on Saturday and Sunday from 3-6 p.m.


GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help individuals play better golf. Through the fusion of world-class golf instructors and cutting-edge teaching systems, GOLFTEC has been instrumental in guiding hundreds of thousands of golfers toward achieving their goals. In 2023, the company continued its momentum by opening 15 new locations, providing more than 1.7 million golf lessons, and integrating SKYTRAK launch monitors into the in-bay experience.