Industry News

Golftec's OptiMotion technology to be featured by CBS during coverage of this week’s PGA Championship at Valhalla Golf Club

Central to Golftec’s proprietary game improvement system, OptiMotion will be used by CBS team to analyze and provide insights into biomechanics of game’s best players during the year’s second major championship

DENVER, [May 15, 2024]GOLFTEC, the world leader in golf improvement, proudly announces that its groundbreaking motion capture technology, OptiMotion, will be showcased by CBS Sports during the broadcast of the second major of the year, this week’s  PGA Championship from Valhalla Golf Club in Louisville, KY.

OptiMotion, powered by a proprietary AI model, is the wireless and sensorless motion capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing, providing insights that allow GOLFTEC coaches to build easy-to-understand, practical improvement plans.

GOLFTEC is the number one employer of PGA teaching professionals in the world. Earlier this year, 37 GOLFTEC coaches were named to Golf Digest’s Best Teachers in Every State list.

"We are excited to be involved in the CBS broadcast of the PGA Championship, as it is such an important week for GOLFTEC, as well as for PGA Professionals and the entire golf community," said Joe Assell, CEO of GOLFTEC Enterprises and a longtime PGA Member. “We believe that game improvement depends upon innovative teaching from great PGA teaching professionals infused with data from the latest technology, like OptiMotion.”

CBS will use OptiMotion to provide viewers with biomechanical swing data about hip turn, hip sway, shoulder tilt and other key elements. The technology can be used anywhere on course during broadcasts — from on course to practice areas. With GOLFTEC’s digital library of more than 14 million golf swings, CBS Sports analysts will deliver unparalleled insights, enhancing the viewer experience.

Operating across 262 locations globally, GOLFTEC allows members to be taught by the best coaches, practice with the latest technology and get fitted into the right clubs - a system that has helped GOLFTEC students improve by an average of seven shots and gain more than 20 yards off the tee.

In addition to OptiMotion, GOLFTEC centers feature SKYTRAK+ launch monitors, and offer private lessons and a custom club fitting program to provide members access to the latest equipment from leading brands like Callaway, TaylorMade, Titleist, PING, Mizuno and more.

GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help individuals play better golf. Through the fusion of world-class golf instructors and cutting-edge teaching systems, GOLFTEC has been instrumental in guiding hundreds of thousands of golfers toward achieving their goals. In 2023, the company continued its momentum by opening 15 new locations, providing more than 1.7 million golf lessons, and integrating SKYTRAK launch monitors into the in-bay experience.