Industry News

Miura Golf and Reigning Champ join forces to create a unique collection of golf clubs and apparel

Collaboration between iconic brands showcases shared dedication to innovation and timeless design

SCOTTSDALE, AZ (May 14, 2024) – Miura Golf, manufacturer of the world’s finest forged golf clubs, and Reigning Champ, producers of the finest athletic wear in the world, are pleased to announce a joint collaboration to create a unique collection of golf clubs and apparel.

The partnership between these iconic brands includes the creation of a one-of-a-kind MB-101 Miura iron stamped with a composite of the Miura and Reigning Champ logos. The accompanying apparel offerings include the same blended logo and features the functionality, versatility and craftsmanship synonymous with the Reigning Champ brand.


With world class craftsmanship at the core of both brands, the Miura/Reigning Champ collaboration showcases the company’s shared dedication to innovation and timeless design. The MB-101 is one of the most popular irons ever produced for the legendary Miura lineup, and the co-branded apparel collection—which includes t-shirts, polos, pullovers, jackets, caps and shorts—was designed to appeal to a discerning audience. Together they reaffirm each brand’s strength within the marketplace as best-in-class manufacturers.

Miura Golf’s handmade forged golf clubs are designed and manufactured by the Miura family at their factory in Himeji, Japan and will never be mass-produced. World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957. His sons, Shinei and Yoshitaka, have continued to carry on the family legacy by maintaining the company’s standard as one of the most-respected brands in the golf industry.

MiuraReigning Champ_Iron.jpeg

Like Miura, Reigning Champ is a company that produces top quality products from its own factory in Vancouver, Canada. Inspired by the culture of sport, its premium craftsmanship, use of unparalleled performance fabrics, and attention to detail have led Reigning Champ to become the top producer of athletic wear in the world. With store locations in Vancouver, Toronto and Tokyo, Reigning Champ has been building its renowned legacy since 2007.

“In my experience, the best collaborations are the ones between like-minded entities that share the same values and standards, and that is exactly the case with Miura Golf and Reigning Champ,” said Bill Holowaty, COO, Miura Golf. “Having our iconic MB-101 iron and Reigning Champ’s incomparable apparel emblazoned with our melded logos, showcases the dedication our companies devote to innovation and timeless design.”


A common goal for each company is to embrace the simplicity of their respective creative processes. Their pursuit of this ideal guides their approach every day and is never taken for granted.  

“Simplicity is arguably one of the hardest things to master, but just like the Miura family, our focus has always revolved around an obsession with quality, respect for craft and an unwavering resolve to master simplicity,” said Craig Atkinson, Founder, Reigning Champ. “The capsule of co-branded apparel we released was designed for a discerning audience and reaffirms each brand’s strength within the marketplace.”

For more information about this exclusive collection, please visit

About Reigning Champ
Founded by Craig Atkinson in Vancouver in 2007, Reigning Champ crafts premium apparel with a focus on pinnacle materials, quality manufacturing, and understated simplicity, inspired by the culture of sport. Reigning Champ’s origin story comes from being a maker, with material and construction being the catalyst for form. Long considered the reigning champ of fleece, their cut and sew prowess led to creating performance product with the same attention to detail, quality and make soon after. Today the Reigning Champ collection spans the full breadth of the athlete’s wardrobe, from classic knitwear to high output performance apparel to iconic sportswear staples, all driven by their mantra, “respect the details, master simplicity.”

About Miura Golf 
Miura Golf makes the world’s finest forged golf clubs, which are designed and manufactured by the Miura family in their factory in Himeji, Japan. The entire family works hands-on in the factory and continues to carry on the Miura legacy.

World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957 and has created one of the most-respected brands in the golf industry. Miura’s endless quest for the perfect club has brought to the world more than 10 product series, a number that grows as the next generation of the Miura family – led by sons Shinei and Yoshitaka – continue their meticulous refinement and evolution of product lines. Each club is individually handcrafted and will never be mass-produced, as generations of steel-making skill and passion bring us the world’s finest golf clubs.

About 8AM Golf
Miura Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses—all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.

In addition to legendary Japanese club maker Miura Golf, current 8AM companies include: GOLF Magazine and, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; True Spec Golf, a brand-agnostic club-fitting company; Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; GolfLogix, the most-downloaded GPS app in golf; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; and Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.

For more information, visit

PRCG | Sports
(212) 683-8100
Jim Rocco
Cris Bruce