Industry News

Registration opens for 2024 PGA Buying Summit at PGA Frisco, July 29 – 31

150+ golf brands, ONE2ONE buying appointments, Summer Jam golf festival, live fashion show, and extensive education program bring golf industry together mid-season.

(Media registration will open shortly. Request to be notified here.)

FRISCO, Texas (May 16, 2024) –– Complimentary event registration is now open at PGA for PGA of America Golf Professionals and golf buyers attending the 2024 PGA Buying Summit at the Omni PGA Frisco Resort (Texas) and the Home of the PGA of America, July 29 – 31.

More than 150 curated golf brands will showcase Spring 2025 apparel collections, accessories and golf products to influential buyers and PGA of America Golf Professionals during three packed event days, which feature open ballroom exhibits, ONE2ONE buying appointments, extensive educational programming, and nighttime golf experiential and networking events across the spectacular PGA Frisco campus.

Attendance at the 2024 PGA Buying Summit is exclusive to PGA of America Golf Professionals and golf industry personnel. There is no event registration fee for qualified golf industry professionals through July 20, 2024. Beginning July 21, PGA of America, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $50 event registration processing fee through the conclusion of the Summit, July 31, 2024. Education enrollment for access to all PGA of America and Retail Buyer education sessions, nearly 20 in total, is just $100 for PGA of America Golf Professionals and $150 for golf buyers and industry professionals. Registration, education enrollment and hotel reservations can be made at

The Summit begins on Monday, July 29, with curated ONE2ONE Buying Appointments and new Buyer Retail education sessions at the Omni PGA Frisco Resort, and PGA of America education sessions at the state-of-the-art PGA Professional Development Center in the Home of the PGA of America. PGA of America PDR credits can be earned through participation in education sessions and the event.

Ballroom exhibits showcasing more than 150 top and emerging golf brands will be open Tuesday and Wednesday, July 30-31, at the Omni PGA Frisco Resort. Complimentary golf equipment and technology education sessions also will take place on the afternoon of July 30 in the newly opened PGA of America Coaching Center Powered by T-Mobile. 

Nightly networking and experiential golf events will offer PGA of America Golf Professionals, buyers and exhibitors a chance to unwind and stay connected, beginning with the popular Industry Welcome Reception and Live Fashion Show at the resort’s Panther Creek Pavilion on Monday, July 29. Following the reception, exhibitor-attendee networking continues with after-hours golf at the Monument Realty PGA District, including The Swing – a lighted 10-hole short course, The Dance Floor – a lighted 2-acre putting course, and at The Lounge by Topgolf and The Ice House. The event’s exciting, new Summer Jam, a nighttime golf festival experience featuring live music, will take place across experiential golf, dining and retail destinations of the Monument Realty PGA District on Tuesday, July 30.

Learn more about the event, view participating exhibitors, register and reserve housing at

About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”Instagram and  Facebook.

About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalization can be found at


Media Contacts:
PGA Show/Media: Sherry Major,
PGA of America/Media: Jesse Dodson,