Industry News

2024 PGA Buying Summit kicks off with 23 best-in-class education sessions on July 29

Wide-ranging education options create ideal start for mid-season golf industry gathering at spectacular PGA Frisco campus.

FRISCO, Texas (May 28, 2024) –– The 2024 PGA Buying Summit will offer a full day of 23 wide-ranging education sessions on July 29 to begin the mid-season industry event, July 29-31, in Frisco, Texas. PGA of America Education Sessions will be led by nationally recognized PGA of America Golf Professionals in the state-of-the-art Professional Development Center at the Home of the PGA of America, and afternoon Golf Retail Sessions will be presented by experts from partner Associations at the Omni PGA Frisco Resort.

The day of education will kick start the three-day Summit which features open ballroom exhibits by more than 150 brands, ONE2ONE buying appointments, and nighttime golf experiential and networking events across the spectacular PGA Frisco campus.

PGA of America Education Sessions will focus on three core Association tracks – Golf Operations, Teaching & Coaching and Executive Management – and will be held at the Home of the PGA of America with access to hybrid indoor/outdoor hitting bays, simulator bays, an indoor short-game area, a putting lab, modern classrooms and a full-size driving range. PGA of America Golf Professionals can earn one PDR credit per education session and up to six additional PDR credits for participation across the event.

This year’s Education Conference adds Golf Retail Sessions led by industry experts who have presented at conferences by the Association of Golf Merchandisers (AGM) and the PGA Show in Orlando. A Retail Networking Lunch will be followed by four Golf Retail Education Sessions at the Omni PGA Frisco Resort.

Education enrollment can be made during event registration at The fee for access to all PGA of America and Golf Retail Education Sessions is $100 for PGA of America Golf Professionals and $150 for golf buyers and industry professionals.

Attendance at the 2024 PGA Buying Summit is exclusive to PGA of America Golf Professionals and golf industry personnel. There is no event registration fee for qualified golf industry professionals through July 21, 2024. Beginning July 22, PGA of America, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $50 event registration processing fee through the conclusion of the Summit, July 31, 2024. Registration, education enrollment and hotel reservations can be made at

2024 PGA Buying Summit Education Sessions
All Times CDT, Schedule as of 5/28/24

Session & Speaker Details at

Monday, July 29
PGA of America Education,
Professional Development Center at the Home of the PGA of America
11 – 11:50 a.m.: KEYNOTE: Fireside Chat with Ken Morton Sr, PGA Master Professional
12 – 12:50 p.m.: Choice of:

  • YIPS!  Your Improved Putting Stroke – Joe Hallett, PGA Master Professional
  • Building a Winning Team at Your Club – Mark Steinbauer, PGA Master Professional
  • PGA Coach – Anthony Vitale, PGA
  • Empowering Women in Golf: Leveraging Experiential Learning to Address Critical Mental, Emotional, and Social Needs – Dr. Shannon Reece & Marcella Smith
  • Leading your Club through a Major Renovation – Courtney Connell, PGA Master Professional
  • Using "Blast Motion" to blast out of the bunker – Richard Brown, PGA Master Professional

1 – 2 p.m.: Lunch Break
2 – 2:50 p.m.: Choice of:

  • Game Set Match!  Match Play Practice for Stroke Play Performance! – Joe Hallett, PGA Master Professional
  • Good for Instagram or Good for Golf Training?­ – David Donatucci
  • PGA Hope – How to Serve our Veterans and Active Duty Military – Brandy Cain
  • How Proper Planning Maximizes Your Personal and Professional Success – Don Rea, PGA Vice President & Dawes Marlatt, PGA Master Professional
  • How to Increase Harmonious Participation and Foster Resilience for Women Through Experiential Learning – Dr. Shannon Reece & Marcella Smith
  • Lights, Camera, Action Items to Fulfil When Using High Speed Video – Eric Hogge, PGA

3 – 3:50 p.m.: Choice of:

  • Be the Director of Fun - and Make Money Doing It – Mark Steinbauer, PGA Master Professional
  • Putting Technology and the Ground Game – Eric Hogge, PGA
  • What Makes a Great Golf Coach – Tim Cusick, PGA Master Professional
  • Retaining Talent and Developing Your Team – Richard Ballinger, PGA Master Professional
  • Want to Increase Swing Speed and Ball Speed? – David Donatucci
  • Having Fun Using Technology and Games to "Chip" Away Strokes – Richard Brown, PGA Master Professional

Golf Retail Sessions/Partner Associations.

Omni PGA Frisco Resort
11:30 a.m.: Retail Networking Lunch
12:30 – 1:20 p.m.: A Virtual Tour with AGM’s 2024 Platinum Award Winners – Association of Golf Merchandisers
1:30 – 2:20 p.m.: From Purchase to Profit: Mastering Visual Merchandising Practices for Sales Driven Displays
2:30 – 3:20 p.m.: Tee Up Your Marketing Game: Boost Your Golf Retail with Social Media – Angelyn Horrell
3:30 – 4:20 p.m.: Threads of Innovation:  Fabrication Trends and Applications in Golf Apparel – Panel Discussion

Learn more about the event, view participating exhibitors, register and reserve housing at

About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”Instagram and  Facebook.

About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalization can be found at


Media Contacts:

PGA Show/Media: Sherry Major,

PGA of America/Media: Jesse Dodson,