Industry News

AGM presents June 2024 webinars centered on merchandising excellence


Rocklin, CA - Join the Association of Golf Merchandisers (AGM) this June for a series of webinars tailored to golf retail professionals striving for merchandising excellence. Each week, these webinars offer impactful insights to propel your merchandising strategies forward with expertise from leaders in the golf retail industry.

The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.

June Webinars:

Stay Up to Date with your Jonas Software

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Date: Tuesday, June 4, 2024

Time: 4:00 PM EST / 1:00 PM PST

Presenter: Jeremy Hoch, President of Anchor Consulting Services  

Description: Join us for an enlightening seminar designed to advance your proficiency with Jonas Software, led by the seasoned product expert, Jeremy Hoch. This session will reveal the most recent advancements that can transform your retail management operations.

Key Takeaways:

  • Discover New Tools: Learn about the latest inventory reports, streamlined setup processes, and accelerated inventory receiving methods to enhance your retail operations.
  • Best Practices for SKU Management: Master techniques for deactivating outdated SKUs and adopting innovative strategies for SKU discovery.
  • Data-Driven Decision Making: Explore the integration of Microsoft Power BI to leverage analytics in your retail strategy.

RSVP Today! Secure your spot to stay ahead with the tools necessary for optimal retail management.


Maximizing Your Presence: Insider Tips to Successfully Navigate the Atlanta and Las Vegas Markets

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Date: Wednesday, June 5, 2024

Time: 4:00 PM EST / 1:00 PM PST

Panelists: Sarah Schuetz, Alecia Lane, Tammy Beckman; Sponsored by ANDMORE

Description: Are you preparing for your first venture into the Atlanta or Las Vegas Markets? Don’t miss our exclusive webinar in collaboration with ANDMORE, designed to equip you with a roadmap for a successful market experience. Our panel of seasoned experts will share essential insights and strategies to help you navigate these vibrant marketplaces with confidence.

Key Takeaways:

  • Insider Insights: Receive exclusive tips and knowledge about the Atlanta and Las Vegas Markets to find the best products and hottest trends.
  • Strategic Navigation: Learn how to efficiently navigate the bustling market scenes, allowing you to utilize your time and resources to their fullest potential.
  • Optimized Experience: Discover essential tips for enhancing your market visit, from pinpointing the best spots to effective networking, ensuring your experience is both fruitful and memorable.

Don’t miss this opportunity to make the most of your market experience with insights from industry insiders!


2025 AGM Platinum Award Winning Formula: Insider Tips for Your Submission and Q&A

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Date: Wednesday, June 19, 2024

Time: 4:00 PM EST / 1:00 PM PST

Moderated by: Tracy Moffatt; Panelists: Tracey Stearns, Kate Alter

Description: Join us for a not-to-be-missed webinar featuring a dynamic panel of former AGM Platinum Award Winners. Whether you are a newcomer or a seasoned entrant, this session is designed to help you craft an award-winning submission. Our expert panelists will share their secrets to success and provide a detailed walkthrough of this year’s application process. This is your chance to learn from the best and elevate your submission.

Key Takeaways:

  • Detailed Application Guide: Receive a step-by-step breakdown of this year’s application process and critical information for all applicants.
  • Insider Tips: Gain exclusive insights from former AGM Platinum Award Winners to enhance your entry.
  • Interactive Q&A: Have your specific questions answered in a live Q&A session with seasoned champions, tailored to give you personalized advice.

We look forward to seeing you there and assisting you in your journey towards Platinum success!


Optimizing Golf Shop Operations: Purchase Orders and Vendor Expectations

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Date: Wednesday, June 26, 2024

Time: 4:00 PM EST / 1:00 PM PST Presenter: Justine Gray, AGM Director of Membership and Education

Description: Delve into a comprehensive exploration tailored for golf merchandising professionals, unveiling essential purchase order management best practices and effective vendor negotiation strategies. This seminar equips attendees with the tools to optimize the purchase order lifecycle and enhance their vendor interactions and expectations. By mastering these key elements, including buyer etiquette standards, participants can elevate their retail operations to new heights of success.

Key Takeaways:

  • Master indispensable purchase order management practices and organizational strategies.
  • Acquire effective negotiation techniques for building fruitful partnerships with vendors.
  • Establish transparent expectations and cultivate effective collaboration with vendors while adhering to essential buyer etiquette standards.


Boost Your Retail Career with AGM’s Certified Retail Manager Program – Retail Strategies 101 Available in June

The Certified Retail Manager Program represents a pivotal leap in golf retail management education, blending cutting-edge technology integration and customer relationship strategies with foundational retail management principles.

Tailored to meet the evolving challenges of the golf retail industry, this program empowers participants with actionable insights and skills for merchandise planning, inventory control, and driving profitability. 

As a beacon for forward-thinking professionals aiming to elevate their career and facility's success, the AGM’s Certified Retail Manager program offers a comprehensive curriculum, personalized mentorship, and exclusive networking opportunities, setting a new standard for excellence and innovation in golf retail.

Begin your Certified Retail Manager Program journey with Retail Strategies 101: Introduction to Buying

Date: Tuesday, June 11, 2024

Time: 6 PM EST / 3 PM PST

Instructors: Tracy Moffatt / Justine Gray

Description: This session offers an introduction to the basics of retail strategies and covers the following topics:

  • Planning your merchandise mix
  • Vendor selection
  • Basic retail fundamentals


Program Pricing: AGM Members: $999 / Non-AGM Members: $1,199 (includes 1-year AGM membership).

About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 175 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.

For more information, visit

Media Contact:
For media inquiries, contact: Megan Fidler, AGM Director of Marketing – – 916-717-4138