Industry News

CBS to feature Golftec's OptiMotion during broadcast of the Memorial Tournament presented by Workday

Central to Golftec's game improvement system, OptiMotion will be used by CBS team to enhance viewing experience by analyzing and providing insights into select players’ swings during this week’s PGA Tour Signature Event

DENVER, [June 5, 2024]GOLFTEC, the world leader in golf improvement, is proud to announce that its groundbreaking motion capture technology, OptiMotion, will be showcased by CBS Sports during the Memorial Tournament presented by Workday broadcast from June 6-9.

OptiMotion, powered by a proprietary AI model, is the wireless and sensorless motion-capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing, providing insights that allow GOLFTEC coaches to build easy-to-understand, practical improvement plans.

The technology can be used anywhere on the grounds during Memorial broadcasts from Muirfield Village Golf Club in Dublin, Ohio — from on course to practice areas. With GOLFTEC’s digital library of more than 14 million golf swings, CBS Sports analysts will deliver unparalleled insights, enhancing the viewer experience.

“We’re excited that CBS will deploy OptiMotion at the Memorial Tournament, as it has at the PGA Tour’s other Signature Events, ” said Joe Assell, CEO of GOLFTEC Enterprises. “OptiMotion gives CBS analysts the ability to provide fans with unprecedented insight into the swings of the best golfers in the world, which they can use to help with their own improvement.”

Operating across 262 locations globally, GOLFTEC allows members to be taught by the best coaches, practice with the latest technology and get fitted into the right clubs — a system that has helped its students improve by an average of seven shots and gain more than 20 yards off the tee.

In addition to OptiMotion, GOLFTEC centers feature SKYTRAK+ launch monitors, and offer private lessons and a custom club fitting program to provide members access to the latest equipment from leading brands like Callaway, TaylorMade, Titleist, Mizuno, PING and more.

Tune in to the Memorial Tournament on CBS on Saturday and Sunday from 2:30-6 p.m. ET.

GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help individuals play better golf. Through the fusion of world-class golf instructors and cutting-edge teaching systems, GOLFTEC has been instrumental in guiding hundreds of thousands of golfers toward achieving their goals. In 2023, the company continued its momentum by opening 15 new locations, providing more than 1.7 million golf lessons, and integrating SKYTRAK launch monitors into the in-bay experience.