Industry News

Malcolm DeMille continues to dream with American Family Insurance Championship

It was a stunning win for Ernie Els at the American Family Insurance Championship. Els beat out host, Steve Stricker, in a playoff hole to earn his second straight PGA Champions Tour title in two weeks and took home the sleek American Family Insurance Championship Trophy handcrafted by Malcolm DeMille.

The First Call- MDI American Family Insurance Championship Trophy.jpg

The American Family Insurance Championship perpetual and Champion’s trophy focuses around two vertical crystal blocks etched with the phrase “Dream Achieved” floating among clouds.  The Dream Achieved focal point emphasizes the American Family Insurance belief in the power of dreams and the achievement of a dream through hard work and perseverance.  Malcolm DeMille is honored to join in the celebration of another great championship.

The First Call_ Photo Template
The First Call_ Photo Template

“Play. Win. Remember.” For your next tournament or special event, partner with Malcolm DeMille to help create your vision for a memorable prize.  Whether you want a modern or traditional design, Malcolm will work his magic to exceed your expectations. See more work at

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