Industry News

Association of Golf Merchandisers announces call for entries for the 2025 AGM Platinum Awards

2025 Platinum Logo.png

ROCKLIN, CA — The Association of Golf Merchandisers (AGM) announces that the 2025 AGM Platinum Awards are now open for entry submissions. Celebrated globally, these awards spotlight the top 100 golf retail outlets, including public, private, resort, and off-course locations, recognized for their superior skills and innovative approaches in the golf retail sector.

Jennifer Morton, CEO of the Association of Golf Merchandisers, expressed her excitement, stating, “The AGM Platinum Awards highlight the exceptional dedication and success of golf retailers worldwide. Each year's increasing caliber of entries reflects the growing enthusiasm and commitment to advancement in the golf industry.”

Now in its 13th year, the AGM Platinum Awards have evolved from a distinguished 39-year history that began with the Golf World 100 Best Golf Shops and later included the AGM Front Nine Awards. This evolution continues to highlight the most innovative and impactful retail practices across the globe, setting the standard for excellence in the industry.

The awards welcome submissions from both AGM members and non-members, judged by an unbiased panel of industry experts. This competition provides participants an opportunity to demonstrate their accomplishments in various domains, including merchandising, marketing, and management. The awards also place a significant emphasis on creative visual merchandising.

The top 100 golf shops will be celebrated, with the top 10 receiving the 'Best of the Best' honor for their exceptional overall performance. Additionally, the prestigious Cashman Award for Visual Excellence will once again be awarded to one outstanding shop for its exceptional display and presentation skills.

"We look forward to discovering and honoring the best in golf retail," added Morton. "Participating in the Platinum Awards offers shops a unique platform to showcase their success and contribute to the ongoing evolution of the industry."

Entries for the 2025 AGM Platinum Awards are open until September 6, 2024, and can be submitted here:

The announcement of the 'Best of the Best' and Cashman Award winners will take place at the 2025 PGA Show in Orlando, Florida.

About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM) is an international, professional association consisting of more than 850 buyer members and over 175 vendor partners all dedicated to strengthening the golf merchandising industry. These members, both the Merchandisers and the Vendor Partners, are among the best and most recognized in the golf industry.


In short, we help make golf buyers better buyers by focusing our educational content on key metrics, visual merchandising, promotions, and buying strategies. We work to break down the barriers between vendor partners and golf retail buyers so that "both sides of the table" are more profitable.

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Media Contact:
Megan Fidler, AGM Director of Marketing – – 916-717-4138