Industry News

CBS uses Golftec's OptiMotion to analyze 2 of history’s most dominant golfers in Jack Nicklaus, Scottie Scheffler

During 2024 Memorial Tournament broadcast, AI-powered technology identified key swing elements from the tournament winner, tournament host

DENVER, [June 11, 2024]GOLFTEC, the world leader in game improvement, was featured prominently during the CBS broadcast of the Memorial Tournament, with analysis focusing on the tournament host and tournament winner, who have two of the most iconic swings of all time.

The CBS team examined a 1978 swing from Jack Nicklaus, who remains the all-time leader with 18 major golf championships, and Scottie Scheffler, who has won five times in eight starts this season. Both analyses provided key insights for every golfer.

Analysis of Scheffler focused on elements that have made him perhaps the best iron player in golf. At the top of his swing, Scheffler’s 1.1-degree sternum shift toward the target and .7-degree hip shift toward the target both exceed the PGA Tour average. At the same time, CBS mentioned how “his head is nice and stable.”

Analysis of Nicklaus focused on elements that made him one of the best drivers in the history of the game. At address, he had a 13-degree shoulder tilt, and the top of his swing featured a 108-degree closed shoulder turn and 56-degree hip turn that were called “massive.” The breakdown continued, emphasizing Nicklaus’ bent lead knee at takeaway and aggressively planting it as part of his power generation.


“OptiMotion allows us to see what comprises some of the greatest swings in golf, which can provide lessons for all of us as players,” said Joe Assell, CEO of GOLFTEC Enterprises. “We remain so excited that CBS has infused this technology in its broadcasts.”

OptiMotion, powered by a proprietary AI model, is the wireless and sensorless motion-capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing. Available in every GOLFTEC, it’s the foundation that every GOLFTEC coach uses to build easy-to-understand, practical improvement plans.

The technology can be used anywhere on site during broadcasts — from on course to practice areas. With GOLFTEC’s digital library of more than 14 million golf swings, OptiMotion enabled CBS analysts to provide viewers with biomechanical swing data about hip turn, hip sway, shoulder tilt and other key elements.

Operating across 262 locations globally, GOLFTEC allows members to be taught by the best coaches, practice with the latest technology and get fitted into the right clubs — a system that has helped GOLFTEC students improve by an average of seven shots and gain more than 20 yards off the tee.

In addition to OptiMotion, GOLFTEC centers feature SKYTRAK+ launch monitors, and offer private lessons and a custom club fitting program to provide members access to the latest equipment from leading brands like Callaway, TaylorMade, Titleist, PING, Mizuno and more.

GOLFTEC is the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help golfers unlock their potential with innovative instruction - informed by proprietary game improvement technology, including OptiMotion.  GOLFTEC’s innovative system has helped millions of golfers improve by an average of seven shots and gain more than 20 yards off the tee. In 2023, GOLFTEC expanded its portfolio with acquisitions of SKYTRAK and 24/7 Golf. For more information, visit