Industry News

Sold-out exhibit ballrooms and influential golf buyers create unmatched mid-season business opportunities at the 2024 PGA Buying Summit in Frisco, July 29-31

FRISCO, Texas (June 12, 2024) - The 2024 PGA Buying Summit, July 29 – 31 in Frisco, Texas, will bring together more than 150 emerging and established golf and golf lifestyle brands in sold-out ballroom spaces and hundreds of influential PGA of America Golf Professionals and buyers representing prestigious clubs, resorts, mass merchandisers and golf management companies to create an unmatched mid-season golf business opportunity. Discovery and sourcing of the newest golf fashion and innovations, diverse education sessions and industry networking events will fill the three-day event schedule across the PGA Frisco campus.

PGA of America Golf Professionals and golf buyers are expected to bring more than $280 million in purchasing power to the event and represent more than $500 million in retail sales. Participating golf brands and companies represent a diverse range of emerging brands new to the market, as well as veteran suppliers and golf market leaders, creating an unparalleled mid-season opportunity to discover the game’s newest innovations, fashion and trends to impact golf retail in the coming season.

The 2024 PGA Buying Summit, held for the second year at Omni PGA Frisco Resort on the spectacular PGA Frisco campus and Home of the PGA of America, begins on July 29 with private ONE2ONE buying appointments and more than 23 best-in-class, wide-ranging education sessions, followed by the Industry Welcome Reception and Live Fashion Show at the resort. Nighttime golf experiential and networking events at the Monument Realty PGA District will follow the Reception and Fashion Show. Open ballroom exhibits featuring more than 150 brands will be held July 30 and 31 at the resort, with complimentary afternoon equipment and technology education sessions offered in the newly opened PGA of America Coaching Center powered by T-Mobile and the new, nighttime Summer Jam Golf Festival at the PGA District on July 30. The PGA Buying Summit is not open to the public and reserved exclusively for golf industry professionals. Event details, industry registration and hotel reservations are available at

Participating golf and golf lifestyle brands of the sold-out 2024 PGA Buying Summit include:


If unable to view the above exhibitor listing image, access the full exhibitor directory at

Registered PGA of America Golf Professionals and VIP buyers represent hundreds of large resorts, management companies, off-course retailers, and top private and public golf shops from across the United States. A sampling of current registered facilities include:


If unable to view the above facilities sampling image, view current registered facilities at

Attendance at the 2024 PGA Buying Summit is exclusive to PGA of America Golf Professionals and golf industry personnel. There is no event registration fee for qualified golf industry professionals through July 21, 2024. Beginning July 22, PGA of America, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $50 event registration processing fee through the conclusion of the Summit, July 31, 2024. PGA of America Golf Professionals can earn up to 14 PDR Credits through participation in Summit events and education. Registration, education enrollment and hotel reservations can be made at  

Learn more about the event, view participating exhibitors, register and reserve housing at

About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”Instagram and  Facebook.

About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalization can be found at

Media Contacts:
PGA Show/Media: Sherry Major,
PGA of America/Media: Jesse Dodson, PGA,