Industry News

Golftec's OptiMotion to be utilized by CBS during Travelers Championship broadcast

Central to Golftec's game improvement system, OptiMotion will be used by on-air analysts to enhance viewing experience by providing insight into select players’ swings during this week’s PGA Tour Signature Event

DENVER, [June 19, 2024]GOLFTEC, the world leader in golf improvement, is proud to announce that its groundbreaking motion-capture technology, OptiMotion, will be showcased by CBS Sports during the Travelers Championship this weekend at TPC River Highlands in Cromwell, Conn..

OptiMotion, powered by a proprietary AI model, is the wireless and sensorless motion-capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing, providing insights that allow GOLFTEC coaches to build easy-to-understand, practical improvement plans.

The technology can be used anywhere on the grounds during the Travelers, from on course to practice areas. With GOLFTEC’s digital library of more than 14 million golf swings, CBS analysts will deliver unparalleled insights, enhancing the viewer experience.

“We’re proud to be involved with the PGA Tour’s Signature Events, including this week at the Travelers, and to provide viewers with the enhanced understanding of the best golf swings in the world through OptiMotion,” said Joe Assell, CEO of GOLFTEC Enterprises. “CBS has been an incredible partner throughout the PGA Tour season, and its on-air analysts have really embraced the value OptiMotion can bring to broadcasts.”

Operating across 262 locations globally, GOLFTEC allows members to be taught by the best coaches, practice with the latest technology and get fitted into the right clubs — a system that has helped its students improve by an average of seven shots and gain more than 20 yards off the tee.

In addition to OptiMotion, GOLFTEC centers feature SKYTRAK+ launch monitors, and offer private lessons and a custom club fitting program to provide members access to the latest equipment from leading brands like Callaway, TaylorMade, Titleist, Mizuno, PING and more.

Tune in to CBS to watch the Travelers Championship on Saturday and Sunday, from 3-6 p.m. ET.

GOLFTEC is the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help golfers unlock their potential with innovative instruction - informed by proprietary game improvement technology, including OptiMotion.  GOLFTEC’s innovative system has helped millions of golfers improve by an average of seven shots and gain more than 20 yards off the tee. In 2023, GOLFTEC expanded its portfolio with acquisitions of SKYTRAK and 24/7 Golf. For more information, visit