Industry News

Live Fashion Show & newest apparel collections in the spotlight at the PGA Buying Summit, July 29-31

In action and on display — emerging and established apparel brands will showcase their newest collections during a Live Fashion Show, private buying appointments and in sold-out exhibit ballrooms.

FRISCO, Texas (June 19, 2024) –– A robust selection of emerging and established apparel brands are taking advantage of the mid-season PGA Buying Summit to showcase their newest collections to golf industry professionals during a Live Fashion Show, ONE2ONE private buying appointments and in sold-out exhibit spaces, July 29-31, at the Omni PGA Frisco Resort in Frisco, Texas.

The PGA Buying Summit, a golf business event reserved exclusively for golf industry professionals, is an unmatched opportunity for discovery and sourcing of the newest golf fashion and innovations, diverse education sessions and industry networking events across the spectacular PGA Frisco campus. Event details, industry registration and hotel reservations are available at

Spring 2025 golf lifestyle fashion will come to life on the runway in the Live Fashion Show on July 29, 5:30 – 6 p.m. CDT, at the resort’s Panther Creek Pavilion, held during the event’s Industry Welcome Reception, 5 – 6:30 p.m. Fashion Show attendees will vote for the “2024 People's Choice: Best in Fashion Show” awards in three categories: Favorite Men’s Brand, Favorite Women’s Brand and Best Dressed. The winners will be announced at the conclusion of the Industry Welcome Reception.

In addition to previewing the newest apparel collections, attendees will network with peers and enjoy complimentary drinks and light appetizers in the new reception setting of the Panther Creek Pavilion, the resort’s flagship special events center offering expansive floor-to-ceiling views of the impressive Fields Ranch East Course.

Participating Brands in the PGA Buying Summit Live Fashion Show

(As of June 19, 2024; See Full Directory of 150+ Brands

AIEA Golf – Launched in January 2024, AIEA Golf (pronounced eye-uh) features fashion-forward, sportswear-style women’s course apparel. Crafted from performance fabrics and featuring golf-specific details, pieces effortlessly transition from the course to city streets.

Devon Halsey – Luxury athleisure newcomer Devon Halsey women’s apparel is crafted from premium materials and designed with meticulous attention to detail. The Devon Halsey brand combines fashion and function, from timeless classics to modern trends, ensuring you look and feel your best on the green and off.

DUER – DUER makes clothes for active men and women, combining the aesthetics of jeanswear with the performance of technical clothing with signature stretch motion gusset for freedom to move.

Flag & Anthem – Established in 2016, Flag & Anthem men’s and women’s clothing features MadeFlex Golf, a versatile performance gear made from breathable, lightweight fabrics to maximize comfort and mobility on and off the course.

Honors – Honors is a newly launched, Nashville based women's golf and lifestyle brand with clothing created to move, perform and transition. The well-tailored collection matches a modern aesthetic with high-end technical fabrics, revolutionizing ready-to-wear performance clothing.

Marie Birdie – Marie Birdie designs fun, stylish golf and lifestyle clothing for girls and tweens. The latest fashion trends are blended with functional designs to create comfortable, high-performance golf attire along with chic, everyday wear to inspire confidence and fun both on and off the course.

Never A Wallflower – Never A Wallflower creates women’s lifestyle pieces using bright and bold patterns for standout styles on and off the golf course. Never A Wallflower isn't just the name of our company, it is our motto for living.

Oxford Hounds – Oxford Hound features Italian artisan crafted luxury menswear and accessories tailored for men who demand both style and top-tier performance. With cutting-edge fabric technology and expert tailoring, each garment is crafted to enhance both a player’s game and confidence.

Scales Gear – SCALES, a leading, high-performance apparel maker, is introducing SCALES Offshore Country ClubTM Spring 23 Collection – stylish apparel featuring a multitude of vibrant colors and ocean-inspired prints with high-performance UV Protection.

Tail Activewear –TAIL Activewear creates active, fashion-forward women’s collections where fashion meets performance and is introducing the latest women's golf, tennis and pickleball collections. TAIL’s versatile lines are crafted from premium fabrics and tailored for an impeccable fit, designed to complement any wardrobe. Each piece is carefully curated to ensure maximum comfort and enduring style, appealing to women across generations.

Williams Athletic Club – Williams Athletic Club, a premium women’s fashion brand grounded in golf, is introducing its inaugural collection for Spring 2025. Meticulously crafted with luxury materials, WAC pieces are designed specifically for women who seek both fashion and functionality to seamlessly transition from the fairway to everyday life.

Emerging and established brands also will enjoy one-on-one time with golf retail buyers and PGA of America Golf Professionals during the ONE2ONE private buying appointments on July 29, and during sold-out ballroom exhibits on July 30-31, at the Omni PGA Frisco Resort. Buyers will preview a diverse group of golf lifestyle brands from new vendors such as high-performance golf fashion newcomer Amy Sport, and the young women’s golf lifestyle brand, Featherie, founded by 14-year-old Kate; to established market leaders such as AHEADAshworth,DunningHolderness & BourneMizzen + MainNike GolfOriginal PenguinSunice and many more. Hundreds of golf accessory products for retail will be showcased by companies such as the internationally known Tumi, introducing new premium golf bags and accessories; the Texas-based Jon Hart Designs, featuring handcrafted leather bags, travel goods and accessories, new exhibitor Branded Bills’ fresh, high-impact custom golf headwear and many more.

Participating golf and golf lifestyle brands of the sold-out 2024 PGA Buying Summit include:


If unable to view the above exhibitor listing image, access the full exhibitor directory at

The 2024 PGA Buying Summit, held for the second year at Omni PGA Frisco Resort on the spectacular PGA Frisco campus and Home of the PGA of America, begins on July 29 with private ONE2ONE buying appointments and more than 23 best-in-class, wide-ranging education sessions, followed by the Industry Welcome Reception and Live Fashion Show at the resort. Nighttime golf experiential and networking events at the Monument Realty PGA District will follow the Reception and Fashion Show. Open ballroom exhibits featuring more than 150 brands will be held July 30 and 31 at the resort, with complimentary afternoon equipment and technology education sessions offered in the newly opened PGA of America Coaching Center powered by T-Mobile and the new, nighttime Summer Jam Golf Festival at the PGA District on July 30. The PGA Buying Summit is not open to the public and reserved exclusively for golf industry professionals. Event details, industry registration and hotel reservations are available at

About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”Instagram and  Facebook.

About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram andFacebook.

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RXempowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a globalprovider of information-based analytics and decision tools for professional and business customers. For more information, visit

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELXserves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York:RELX. *Note: Current market capitalization can be found at

Media Contacts:
PGA Show/Media: Sherry Major,
PGA of America/Media: Jesse Dodson, PGA,