Industry News

Club Champion continues expansion with two more markets to end Q2

The custom club fitter is on track for 140 domestic studios by the end of the year

Willowbrook, IL – Club Champion, the globe’s top custom golf club fitter and builder, continued its steady climb at the end of the second quarter. With two new stores opening recently, the company is continuing to bolster its identity as the industry leader.

After opening in Westbrook, ME (their first in the state) and in Durham, North Carolina, Club Champion is now in 43 states and has surpassed 130 studios worldwide. With plans to reach 140 studios by the end of 2024, Club Champion is well on its way to being in every state and every flourishing golf market in America.  

“It’s hard to keep up and that’s a good thing,” said Nick Sherburne, the company’s founder and EVP of Operations. “Every week, it seems, we announce a new store or bring new fitters into the fold. It’s a testament to the sport’s ability to thrive in any environment.”

Since 2010, Club Champion has used components from over 65 brands, including names like Callaway, TaylorMade, Titleist, and many more to custom fit and build golf clubs for golfers all over the country and globe. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level. 

Every domestic Club Champion studio features at least two indoor hitting bays with TrackMan launch monitors for analyzing performance, a SAM PuttLab system to find the perfect putter, and a build shop for repairing and assembling golf clubs by hand. The roughly 3,000 square foot spaces also include a demo matrix to display the head and shaft options that make up their 65,000 hittable combinations.

"It’s a gift and a challenge to be part of such rapid expansion,” said Cassandra Bausch, Director of Marketing at Club Champion. “It means we’re reaching new golfers all the time but it also means we have to stay on our toes and continue to innovate.”

Ranked by Golf Digest as one of the 100 Best Club Fitters twelve years running, Club Champion has a unique coupling system used to combine any head and shaft together, so golfers hit the precise combination they’ll use on the course. They also hand-build all their custom orders to the tightest tolerances in the industry using a single builder system — every order stays with the same builder from start to finish. No assembly lines or inconsistencies can be found as a part of the Club Champion build standards. 

For a limited time, the new stores in Westbrook and Durham will celebrate their grand openings by offering full bag fittings for $100 or any other fitting type for $50 with an applicable club purchase. More information can be found at or by calling (888) 340-7820. 

About Club Champion  
Club Champion is the globe’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 140 Club Champion locations internationally, including studios in Canada, the UK, and Australia. Each US studio offers golfers access to over 65 brands and more than 65,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and boasts more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit

Media Contacts
Cassandra Bausch | 815.272.5966