Industry News

Industry Notes: Thursday, April 27, 2024

Desert Highlands to renovate Jack Nicklaus Signature Golf Course

Sun Mountain: Introduces its Ridgeline3 three-wheel push cart, a patent-pending adjustable upper bag bracket that slides up and down to accommodate different size golf bags, from junior to adult. The Ridgeline3 retails for $349.99.

Uswing Eyewear: Brand ambassadors CT Pan and Rose Zhang have qualified to compete at the 2024 Olympic Games in Paris and will be wearing their own signature Uswing sunglasses at Le Golf National. Men's play begins Aug. 1, followed by the women on Aug. 7. Uswing reports that its sunglasses are statistically proven to enhance tour professionals' putting strokes by an average of 0.53 inches.

LPGA Foundation: Wins the Hashtag Sports Award in the Impact category for Best Engagement for Good. This accolade was awarded for the LPGA Foundation's LPGA*USGA Girls Golf "One Million MORE Girls" campaign, an initiative dedicated to expanding access and opportunities for young female golfers. The campaign, launched to celebrate reaching 1 million girls through the LPGA*USGA Girls Golf program since its inception in 1989, aims to engage 1 million more girls in golf by 2030.

Desert Highlands: Unveils plans for an extensive renovation project to its Jack Nicklaus Signature Golf Course in Scottsdale, Arizona. Spearheaded by Nicklaus Design, the renovation project will include six major components — design enhancements to several holes, greens reconstruction, tee reconstruction, bunker reconstruction, desert de- and re-vegetation, and restoration of the turf found on the tees, fairways and rough. The $10 million golf course renovation project is set to begin April 2025 and should be completed by November 2025.

National Golf Sales Representative Association, Association of Golf Merchandisers, RepSpark: Partner to introduce the Certified Golf Sales Representative Program, an initiative tailored for golf sales representatives aiming to enhance relationships with retailers, effectively represent golf brands, and help sales reps achieve their sales targets. The program is a six-part online course designed for sales reps to complete at their own pace. The course covers essential topics such as technology hacks for sales mastery, relationship building, event sales, strategic social media and email marketing, buyer insights, and retail strategies.