Industry News

Famara Golf prepares to dazzle at PGA Buying Summit 2024 with new art-inspired collections

Women’s apparel features original designs by founder Liz Harwood

LONDON – FAMARA Golf, London’s trailblazing golf apparel brand, is set to make its PGA Buying
Summit debut in Frisco, Texas next month, where it will launch its exclusive art-inspired performance

Designed by women for women, FAMARA has been at the forefront of innovative golf fashion since
2019, pioneering the integration of original art into high-quality performance fabrics. As the first brand to merge fine art with golf apparel, their collections empower women and girls to embrace the sport they love with style and confidence, setting a new standard in the industry.

Renowned for challenging traditional perceptions of women’s golf apparel, FAMARA will be showcasing its newest lines of avant-garde golf and athleisure wear at Booth 504 in the Women's
Apparel Zone. Each piece is derived from original artwork created by the founder herself, ensuring a
unique and authentic connection to the designs.

“We are excited to bring our unique, artistic flair to the PGA Buying Summit. Our new collections
embody individuality, self-expression, and performance, offering something truly different for women golfers,” says Liz Harwood, Founder and Designer of FAMARA Ltd. “Being the first to introduce this innovative concept, we take pride in leading the field and continuing to push the boundaries of golf fashion.”

Event Highlights:
Exclusive Previews: Attendees will get an early look at FAMARA Golf's latest collections, including the new Anemone and Monet designs, and an exciting African-inspired colorway, all derived from original artwork by Liz Harwood.

Meet the Founder: Engage with Liz Harwood and the UK team and hear the inspiring stories behind each unique piece.

Sustainability Focus: Learn about FAMARA’s commitment to sustainable fashion through
their use of recycled performance fabrics.

FAMARA Golf’s booth will be a hub of inspiration, inviting attendees to discover how art and sport can beautifully merge to create functional yet fashionable golf apparel. As pioneers in this niche, FAMARA continues to lead and innovate, making a significant impact in the women's golf apparel market.

For additional information, imagery of products, or sales, please contact us at, or visit us at Booth 504 at the PGA Buying Summit in Frisco, TX.

Please click here for a link to our media kit, which contains images from the Fall 2024 and Spring
2025 collections as well as other information.

About FAMARA Golf
FAMARA Golf was founded with the mission to design women’s golf apparel that embraces the
heritage of traditional feminine golf styles while incorporating the functionality of sustainable
performance fabrics. Named after the iconic FAMARA Beach in Lanzarote, Canary Islands, the brand
draws inspiration from the breathtaking scenery and vibrant energy of the location. The abstract prints on all the garments are derived from original artwork created by the brand’s founder. For more
information, visit

Elizabeth Harwood