Industry News

NBC to air 'The Life Scheffler' highlighting Scottie Scheffler’s rise to world No. 1 and his physical transformation with Golfforever

Exhilarating 30-minute special offers rare glimpse into the Texan’s life, training and relationship with his father; GolfForever celebrates show with 10 percent off for consumers 8/15 - 8/20

Aspen, CO – GolfForever, the Official Golf Fitness System of the PGA TOUR and leading at-home golf training system that helps golfers play without limits, is proud to announce that a television special revealing the behind-the-scenes story of the meteoric rise of Olympic Gold Medal winner and two-time Masters champion Scottie Scheffler will be airing Sunday, August 18 at 1:30 p.m. Eastern Time, prior to the final-round broadcast of the FedEx St. Jude Championship.

The 30-minute broadcast, called The Life Scheffler, features intimate interviews with the 12-time winner on the PGA TOUR, his father Scott and his longtime physical trainer, GolfForever contributor Dr. Troy Van Biezen, along with a chronicle of Scheffler’s career triumphs and the work he has put in with GolfForever to prepare his body for success at the game’s highest levels.

Watch a preview video for the TV special here.

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The GolfForever investor and TOUR Athlete is shown going through various GolfForever warmup and strength-building routines that give him the flexibility, mobility, balance, rotational power and speed it takes to compete against the best players in the world. He explains how GolfForever helps him play pain-free and consistently execute critical motions in his swing, like properly loading into his trail hip on his backswing.

Scheffler has won six times on the PGA TOUR this season, including a second Masters title and a successful defense of his PLAYERS Championship victory. He also won the Gold Medal in the Men’s Golf competition in stunning fashion at the Paris 2024 Summer Olympic Games to bolster one of the greatest single seasons in the history of professional golf. The Life Scheffler dives into Scheffler’s roots in the game, his tight family bonds and the path that led him to trust GolfForever’s techniques and exercises before he goes into each competition.

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“Scottie Scheffler’s drive to consistently be at his best, both on and off the course, is nothing less than inspiring,” says Jon Levy, VP of Communications and Strategic Partnerships. “This show is a rare opportunity to get a behind-the-scenes look at what led to him start using GolfForever two and a half years ago to eliminate physical limitations that were holding him back but, more importantly, how he’s remained true to himself despite the enormity of his fame and success. If you were fan of Scottie before watching this show, you’ll appreciate and respect him even more after watching it.”   

Scheffler has religiously used GolfForever at home and on TOUR since he began his prodigious run of wins in 2022. Additionally, three-time PGA TOUR winner and fellow Olympian to Scheffler for South Korea, Tom Kim, two-time major winner and 2023 Ryder Cup captain Zach Johnson, 12-time PGA TOUR winner Justin Leonard, and four-time PGA TOUR winner Ryan Palmer comprise the GolfForever team of TOUR Athletes that joins over 400 PGA TOUR and LPGA Tour players, and thousands of amateur golfers, who use GolfForever daily.

GolfForever is the first golf-specific training program to embrace the approach of home exercise equipment paired with streaming instruction that customizes each golfer’s exercise routines specifically for them, based on a proprietary strength and flexibility test. The GolfForever Swing Trainer, highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym or the course, is a three-in-one training tool that additionally includes premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club. All three uses, driven by guided instruction from golf fitness and medical experts in the GolfForever app, directly benefit the strength, mobility and movement patterns in your golf swing.

The GolfForever Swing Trainer is available at GolfForever.com and on Amazon, and in leading golf retailers such as Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore. The GolfForever mobile golf training app, which includes a free 30-day trial, is available for download on the Apple Store and Google Play.

The Life Scheffler will air Sunday, August 18 at 1:30 p.m., right before the final-round broadcast of the FedEx St. Jude Championship, the opening tournament of the PGA TOUR’s 2023-24 FedEx Cup Playoffs.

In celebration of the show’s airing, from August 15 through August 20, GolfForever is offering consumers 10 percent off on all GolfForever products on GolfForever.com and Amazon.

To learn more, visit GolfForever.com.

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About GolfForever
GolfForever is a comprehensive, smart at-home training system that takes a science-based approach to maximizing golfers’ performance by improving flexibility, core strength, balance and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GolfForever takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe, highly effective for any golfer and proven to work, as evidenced by a pilot study that saw users who used GolfForever three days per week for 30 days gain an average of 26 yards with their driver. With exercise routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., GolfForever users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 400 PGA Tour and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GolfForever is the ideal companion to expert golf instruction. For more information go to GolfForever.com or download the new mobile application on the Apple Store for IOS or Google Play for Android.

Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

GolfForever
Jon Levy
VP, Communications & Strategic Partnerships
jon@golfforever.com

Stacy Borkowski
VP, Sales
stacy.borkowski@golfforever.com


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