Industry News

Industry Notes: Monday, August 26, 2024

PGA Tour, Coca-Cola Company expand relationship

Solheim Cup: Nine automatic qualifiers were named for 2024 U.S. Solheim Cup Team following the AIG Women's Open on Sunday. Nelly Korda, Lilia Vu, Lauren Coughlin, Ally Ewing, Allisen Corpuz, Megan Khang, Andrea Lee qualified via the U.S. Solheim Cup points standings, while Rose Zhang and Alison Lee qualified via the Rolex Women’s World Golf Rankings. U.S. Captain Stacy Lewis also receives three captain’s picks to round out the 12-player American squad. Those players will be announced on Aug. 27.

PGA Tour: Expands its relationship with the Coca-Cola Co. as the Tour's official soft drink by adding the categories official sports drink, isotonic drink and water of the PGA Tour and PGA Tour Champions. With these new categories, through 2027, the Coca-Cola Company will begin to activate other established brands, including Powerade, Bodyarmor and Smartwater across the PGA Tour. The Coca-Cola Company will bring a variety of programs focused on hydration and celebration to Tour fans and players, including digital activations that showcase every hole-in-one throughout the calendar year. 

LPGA: Nelly Korda wins the Rolex Annika Major Award (RAMA) with a T2 finish at the AIG Women's Open at the Old Course at St Andrews. RAMA recognizes the player who accumulates the most points for top-10 finishes in the year's five major championships. To earn the award, a player must have also won at least one of the five majors. Korda won the 2024 Chevron Championship (60 points) to claim her second career major championship victory and totaled a combined 84 points for the five majors. Ayaka Furue finished second with 70 points.

Presidents Cup: The top six players for the International Team and U.S. Team set to compete in the 2024 Presidents Cup were determined with the conclusion of the BMW Championship. International Team Captain Mike Weir and U.S. Team Captain Jim Furyk will announce captains’ picks on Sept. 3 to round out their respective 12-man teams. The Presidents Cup returns to The Royal Montreal Golf Club in Montreal, Canada, Sept. 24-29. The six International Team players are Hideki Matsuyama, Sungjae Im, Adam Scott, Tom Kim, Jason Day and Byeong Hun An; the six United States players are Scottie Scheffler, Xander Schauffele, Collin Morikawa, Wyndham Clark, Patrick Cantlay and Sahith Theegala.

RELATED: Golf industry headlines
RELATED: The First Call / PR Newswire feed


Share