Industry News

Industry Notes: Friday, October 18, 2024

Piza Golf begins Mexico project work; Viktor Hovland becomes Panther National ambassador; Payntr Golf unveils training shoe

ProtoConcept Golf: Japanese golf club manufacturer partners with Pro’s Choice Shafts to offer Graphite Design shafts as a premium custom option for its clubs.  

Breakthrough Golf Technology: Stability Tour and Stability One shafts, previously available in a blackout design, are now available in white. The premium putter shaft features a streamlined look that tapers to a 13% reduction in the shaft diameter and fits any putter, regardless of make, model or bend profile.

Panther National: Announces PGA Tour player Viktor Hovland as its newest ambassador and club member. Hovland, a six-time PGA Tour winner and two-time Ryder Cup participant, will represent the Palm Beach Gardens, Florida, clubs at a variety of club activations.

Payntr Golf: Launches its Trainer Carbon X training shoe that was developed in collaboration with Carbitex, a maker of high-performance materials. The shoe features a 3D molded heel textile for improved comfort and a Caribtex OmniFlex upper to maximize power transfer while ensuring precision control and stability. The Trainer Carbon X is now available for direct-to-consumer purchase through the Payntr Golf website for $200. 

Country Club of North Carolina: Names Erica Prestigiacomo as director of events and catering for the Pinehurst, North Carolina, club. Prestigiacomo, who has more than 12 years of experience in catering, banquets and conferences, began her duties at CCNC in September. Most recently, she was the sales manager for Washington Duke Inn and Golf Club in Durham, North Carolina, from 2022-2024.

Blue Tees Golf: Introduces the Series 4 Ultra, the brand’s latest high-end laser rangefinder. The Series 4 Ultra features flag lock capabilities up to 350 yards, an OLED display and an IP54 waterproof and dustproof rating. The rangefinder’s Slope Switch Technology enables golfers to switch between slope-adjusted distances and standard measurements, providing accurate calculations across different terrains and elevations. The Series 4 Ultra retails for $299.

Piza Golf: Begins construction for the Zitara Ciudad Residencial and Golf Club project in Aguascalientes, Mexico. Zitara is a master-planned community developed by Grupo Plusvalterra and is created to provide a singular location for living, working and golfing. As the first expansive project in Aguascalientes, it covers 480 acres and encompasses residential, commercial, sports and cultural zones. The project is set to unfold in five stages across a decade, creating 1,700 direct and 13,500 indirect jobs.

Myrtle Beach National: Unveils its renovated front nine at King’s North following a comprehensive renovation. Founders Group International, Myrtle Beach National’s parent company, selected Brandon Johnson Golf Course Design to oversee the two-year, two-part renovation project. Phase 2, which will focus on the back nine, will take place in the summer of 2025. Johnson, who worked for Arnold Palmer Golf Design for 17 years, reimagined the opening nine at King’s North, expanding the greens to their original size and specifications and in some cases beyond.

PGA Tour: Announces a multiyear marketing partnership with Knockaround, which has been named the official eyewear of the PGA Tour and PGA Tour Champions. The agreement, through 2029, will make Knockaround merchandise available starting in 2025 at PGA Tour Fan Shops throughout the FedEx Cup season as well as at select TPC Network facilities. Knockaround will also engage with fans through new content and ambassadorships with PGA Tour players in addition to activations at Tour events nationwide. 

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