Industry News

Industry Notes: Wednesday, November 20, 2024

LPGA announces 2025 schedule; L.A.B. Golf launches OZ.1 putter collection

MyrtleBeachGolfTrips.com: Announces its exclusive Black Friday promotion, a limited-time sale that combines 50% off afternoon tee times at six of Myrtle Beach’s South Strand courses with up to 45% off accommodations at Litchfield Golf and Beach Resort between March 1 and June 30. The promotion runs through Dec. 4.

SuperSpeed Golf: Launches its SuperSpeed App that is now available for download on both iOS and Android devices — and offers both a free and premium versions. From multiple levels of warm-up protocols to long-form data analysis training regimens, the application touches on all aspects of speed training to provide a customized training experience for each user.

Windsor: The 472-acre private sporting and residential community on the barrier island of Vero Beach, Florida, receives Audubon Cooperative Sanctuary certification for its 18-hole golf course designed by architect Robert Trent Jones Jr. The designation follows a comprehensive evaluation of Windsor’s course environmental standards and reflects the club’s dedication to enhancing the area’s natural surroundings and strengthening the local wildlife habitat.

Dye Designs Group: Selected to begin renovations at Flatirons Golf Course, an 18-hole, par-70 course that is owned and operated by the city of Boulder, Colorado. DDG’s work will be led by Matt McGarey, the firm’s senior design associate, and will initially encompass a remodel of hole No. 13, a 441-yard, par 4. Construction is scheduled to begin in January 2025 and be completed in March.

LPGA Tour, CME Group: Announce an extension of the CME Group Tour Championship and the season-long Race to the CME Globe through 2027. CME Group assumed title sponsorship of the LPGA Tour’s season-ending tournament in 2011. This year, the tournament will feature an enhanced total purse of $11 million, including a historic $4 million first-place prize, the largest single prize in the history of women’s golf.

Toledo Classic Inc.: Toledo Classic collaborates with the LPGA to bring the Epson Tour and the Legends of the LPGA together for a dual 54-hole stroke-play event, July 21-27 at Highland Meadows Golf Club in Toledo, Ohio. Toledo native and 13-time LPGA winner Stacy Lewis has agreed to host the event. The field will feature 102 Epson Tour players and 42 LPGA Legends players who will play with their respective tours for the first two rounds. Following the 36-hole cut, for the final round, the tours will be integrated. An official name for the tournament and purses will be announced at a later date.

L.A.B. Golf: Launches its OZ.1 putter collection, which will be available in two models — OZ.1i that features the company’s first putter-face insert and OZ.1, which uses an all-aluminum construction. The collection was developed in collaboration with 32-time tour winner Adam Scott. The OZ.1i and OZ.1 custom models introduce a new 0-degree vertical shaft lean option and are also available with a 2-degree shaft lean option. The OZ.1 special edition is now available at LABGolf.com; the OZ.1i custom and stock models are expected to launch in December; and the OZ.1 custom and stock versions will debut in January.

LPGA Tour: Announces the winners of the 2024 Gold Driver Awards, which are open to all LPGA tournaments from the previous season. This year’s Tournament of the Year honor was awarded to the JM Eagle LA Championship, the event’s first time receiving the honor. Other winners include the Walmart NW Arkansas Championship (Green Driver Award for sustainability); AIG Women’s Open (Best Player Experience); The Chevron Championship (Best Community Engagement); Mizuho Americas Open (Best Advertising/Social Media Campaign); Meijer LPGA Classic (Best Sponsor Activation); CPKC Women’s Open (Best Volunteer Appreciation).

LPGA Tour: Announces that its 75th anniversary season will award record prize money across 35 events. The Tour will award more than $131 million, which represents a significant increase of over $62 million in four years, up approximately 90% from 2021. The global schedule will begin two weeks later than in 2024 and take the LPGA Tour to 14 states in the United States and 11 other countries, including two multi-event Asian swings. New on the calendar in 2025 is the Black Desert Championship, which will be held at the Utah resort’s signature course in May. Also, the LPGA returns to Mexico for the first time since 2017 for the Riviera Maya Open in Cancun.

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