Jondo: Golf eyewear brand will make its first appearance at the PGA Show, Jan. 21-24 in Orlando, Florida. Visitors to the company’s booth will be able to demo the brand’s eyewear and enter to win a South African Golf and Safari Adventure for four.
PGA Tour, FanDuel Group: Announce a multiyear extension to their content and marketing relationship that designates FanDuel as an official betting operator of the PGA Tour. Through 2027, FanDuel will become the official odds provider on the PGA Tour’s app and website. Additionally, FanDuel will work to enhance the storytelling of select broadcasts through live odds integrations.
LPGA: Names Mary Salter as chief financial officer and treasurer. Salter will oversee the LPGA’s global financial operations, including forecasting, reporting and compliance, while driving the organization’s strategic initiatives and financial performance. Salter joined the LPGA in 2017 as controller and has held several leadership roles, most recently serving as executive vice president of finance.
LIV Golf: Names Scott O’Neil as its new chief executive officer, effective immediately. O’Neil will drive the strategic vision, business operations and global growth for the league, its 13 teams and roster of golfers. Greg Norman, who was LIV Golf’s first CEO and commissioner, will hand off day-to-day management, but will remain involved with LIV Golf. Prior to being named CEO of LIV Golf, O’Neil served as CEO of Merlin Entertainments, responsible for overseeing the business operations and global growth across its 140-plus attractions in 23 countries.
LIV Golf, Coupang Play: Announce that the league’s inaugural event in Korea, taking place at the Jack Nicklaus Golf Club Korea, May 2-4, will be officially known as LIV Golf Korea presented by Coupang Play. The multi-year partnership further establishes LIV Golf's presence in Korea, with Coupang Play, the streaming service of South Korea’s largest e-commerce company, serving as a principal partner for Iron Heads GC, a team with three Korean-born players, as well as a marketing partner and the exclusive broadcast partner for LIV Golf in South Korea.
PGA National Resort: Offering through April 30 a 20% discount on its bestselling Gold Golf Experience that showcases the Palm Beach Gardens, Florida, destination’s $100 million transformation. The Gold Golf Experience package starts at $580 per night (based on double occupancy) and includes a morning round followed by optional replay rounds in the afternoon at reduced rates. The offer includes a daily round of golf on a choice of either The Fazio, The Match, The Estate, The Champion (with a surcharge) or The Palmer (with a surcharge) courses.
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