Industry News

Women’s luxury lifestyle brand, Williams Athletic Club, to make debut at 2025 PGA Show in Orlando

JANUARY 15, 2025; Lake Oswego, OR: WILLIAMS ATHLETIC CLUB, the high-fashion luxury lifestyle brand, has committed to participating in the three-day PGA Show as a first-time Exhibitor in “The Retreat” at Booth #7741 and will be launching their debut collections which includes four releases for 2025.

The WILLIAMS ATHLETIC CLUB collection was announced on williamsathleticclub.com with a preview-presence at the Frisco Show in summer 2024 and focuses on providing luxurious golf and sportswear staples in addition to fashion pieces that are of the upmost quality and craftsmanship. The brand prides itself on the fit and quality of the materials that are used and recognizes that golf has expanded into more of a lifestyle than simply sport. Having just closed their Series A round, WILLIAMS ATHLETIC CLUB Founder, Susi Proudman, will be on-site to launch the line to the industry and will be available for meetings and media appointments.

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“I love being out on the course with my golf-addicted family, but it felt like I was putting on a costume every time I got dressed to be out on the course,” said Proudman. “I watched the way that ‘golf casual’ became ‘work casual’ for men over the last few years and wanted to create a line that gave women that same level of functionality while also creating beautiful pieces that they would be proud to wear.  WILLIAMS ATHLETIC CLUB is dedicated to designing fashionable, functional, and high-quality apparel that allows women to feel their most confident, in the Clubhouse and on the course”.

PGA Show attendees can experience the brand by scheduling an appointment with WILLIAMS ATHLETIC CLUB on the appointment calendar. For more information on the collection and locations visit www.williamsathleticclub.com and follow along on Instagram at @williamsathleticclub for styling ideas and product features.

About WILLIAMS ATHLETIC CLUB: Williams Athletic Club prides itself on creating sportswear for women without compromising form for function. Born out of a belief that the right clothes and the perfect fit can encourage a bigger sense of confidence and an even better game, luxury materials and quality craft are pivotal in creating thoughtful pieces women actually want to wear on and off the course. The team’s expertise comes from years of experience in the fashion industry as well as personal family ties to the world of golf.

Media Contact:
Alyson Ramsey Johnson
Gilly Group
973.886.7884
alyson@gillygroup.com


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