Industry News

Industry Notes: Sunday, January 19, 2025

Swing Control: To debut its autumn / winter 2025 apparel collection at the 2025 PGA Show. Signature themes include the polished contrast side stripes of the After Hours collection and the ethereal, underwater-inspired prints of Mystic Marine.     

Golf as Life: Launches as the vision of golf photographer Mike Klemme. With over 40 years of experience photographing more than 1,800 courses, Klemme will offer a curated collection of large-format wall art, available for purchase at GolfasLife.com. Also, Golf as Life will expand into a coffee table book, blending Klemme’s photography with inspiring and humorous stories from golfers of all walks of life.

Duca del Cosma: To continue as a Gold Vendor Partner with the Association of Golf Merchandisers through 2026. The partnership includes onsite sponsorship of the Afternoon Refreshment Break at the 2025 AGM Retail Conference, Jan. 21 at the Orange County Convention Center in Orlando, Florida. The footwear brand will also exhibit its 2025 collections at the PGA Show, Jan. 22-24 in Orlando. 

Golf Channel: Is expanding its relationship with Good Good Golf in 2025, beginning with the Good Good GolfNow Desert Knockout at Grass Clippings Rolling Hills in Tempe, Arizona. The event will air live on Golf Channel Feb. 5, at 8 p.m. ET. This year’s Good Good GolfNow Desert Knockout will feature members of the Good Good Golf crew, along with golf content creators and current and former players, competing in Good Good’s knockout competition. The group plays successive holes and eliminates the worst score until a winner is determined.

Play Golf Myrtle Beach: Partners with Aaron Chewning, co-founder of St. Andre Golf, to launch the "Course Cases with Aaron Chewning" video series that will debut Jan. 22. The series combines Chewning’s comedy with seven premier Myrtle Beach, South Carolina, golf courses and will showcase the appeal of a Myrtle Beach golf trip. The video release dates on YouTube are Jan. 22 (Thistle Golf Club), Feb. (Glen Dornoch Waterway Golf Links), March 5 (Pine Lakes Country Club), March 26 (Man O’ War Golf Course), April 16 (True Blue Golf Club), May 7(Heritage Club), and May 28 (Arrowhead Country Club).

SkyGolf: To showcase its SwingTraX 360, powered by SuperTags, in the Zen Golf booth at the PGA Show. The booth will showcase Zen Golf’s moving floor putting and hitting stages, and attendees will be able to hit shots and see how the data from SkyGolf SuperTags changes along with the Zen gradients – creating wide opportunities for learning and game-improvement. Golf industry content creator and social media personality Chris Trott will be on the Swing Stage in the Zen Golf booth giving lessons and demoing the SwingTraX 360 on Jan. 22-23. GameTraX 360 also uses SuperTags to automatically capture shot and swing data for every shot both on and off the course. 

LPGA: Announces the formation of its search committee to lead the process of identifying the LPGA’s next commissioner. The committee is composed of LPGA player directors and independent directors, along with the selection of Elevate Talent as the executive search firm to lead the process. The committee’s eight members are Ashleigh Buhai (board member, player director), Stephanie Meadow (board member, player director), Stacy Lewis (LET joint venture board member, player), Vicki Goetze-Ackerman (board member, LPGA Player president), Louise Ball (board member, LPGA Professionals president), Michele Meyer-Shipp (board member, chair of the Human Resources Committee), Madi Kleiner (vice chair, board of directors) and John Veihmeyer (chair, board of directors).

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