DAYTONA BEACH, Fla., and CHICAGO (Feb. 12, 2025) – The Ladies Professional Golf Association (LPGA) and Hero Digital, an award-winning customer experience transformation company, announced today the launch of its revamped mobile app. This update follows the 2024 redesign of LPGA.com, also developed with Hero Digital, and reaffirms the LPGA’s commitment to providing a world-class digital experience for fans worldwide while increasing and enhancing exposure opportunities for athletes.
“We are thrilled to introduce the enhanced LPGA mobile app with the support of Hero Digital,” said Matt Chmura, Chief Communications, Marketing and Brand Officer at the LPGA. “Delivering seamless technology for fans while better showcasing our players is a key part of the LPGA growth strategy.”
For the first time, the LPGA app will allow fans to create an account, enabling quick access to scores and statistics from their favorite players. Users can also set push notifications and enjoy an attendee dashboard equipped with interactive course maps for each event.
Key New Features:
- Push Notifications: Stay updated with real-time alerts on scores, news and updates.
- Personalized Accounts: Save and easily access your favorite players’ stats and scores.
- Attendee Dashboard: Interactive course maps and event details for an enhanced in-person experience.
Enhanced Fan Experience:
- Improved Navigation: Quick access to live scoring, news and key information.
- Advanced Statistics: Explore career and season data with new filtering tools.
- Redesigned Video Experience: Watch tournament highlights and exclusive player content.
“The revamped app was thoughtfully designed to help fans feel part of the action,” said Jay Dettling, CEO of Hero Digital. “It’s a great example of what we love about this partnership with the LPGA — creating intuitive, beautiful digital experiences that bring the excitement of the sport to life.”
The updated app, available on both Apple and Google Play stores, is designed to connect fans with the excitement of the LPGA Tour like never before.
About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose Members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. The LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
About Hero Digital
Hero Digital is a leading independent customer experience company leveraging strategy, design, technology, marketing, and data, to solve the critical digital transformation needs of the Fortune 1000. Hero Digital creates new business growth by transforming the complete digital customer experience, enabling people and brands to prosper. Hero Digital's blended teams help companies like Comcast, U.S. Bank, Zoom, Nagase, UNC Health, and Airbnb drive business growth across the customer journey.
Media Contacts
Carly Lyvers, Communications Coordinator
Carly.Lyvers@lpga.com
Walker Sands for Hero Digital
Hero-Digital@walkersands.com