(Braselton, GA) – The American Junior Golf Association (AJGA) has entered into a partnership with Golf Pride, an industry leader in innovation and golf performance equipment. This collaboration focuses on supporting junior golfers aged 12-15 to foster the next generation of champions through the AJGA’s Ninja® Junior All-Star Series.

As part of the agreement, Golf Pride will create interactive experiences for juniors to test Golf Pride’s new Reverse Taper putter grip and receive expert advice on grip selection and performance. Additionally, the winners of Ninja® Junior All-Star events will be awarded a custom Reverse Taper grip that is designed to serve as a lasting reminder of the player’s achievement.
“Supporting junior golf is something Golf Pride takes very seriously and collaborating with the AJGA represents our commitment to helping the next generation succeed at all levels of their golfing journey,” said James Ledford, President of Golf Pride. “Our team will have a unique opportunity to connect with young players and provide them with the tools, resources, and knowledge to play their best. We are proud to support the AJGA's mission of developing young men and women through competitive junior golf.”

Golf Pride and the AJGA will also collaborate on social media content designed to celebrate the achievements of Ninja® Junior All-Star Series members, highlighting the memorable moments that give young golfers a platform to shine.
“The AJGA is thrilled to have Golf Pride as a partner, as its commitment to junior golf aligns perfectly with our mission of developing golf’s next generation,” said Jason Etzen, Chief Business Officer of the AJGA. “We know the collaboration will have a positive impact on our members and are excited to work with Golf Pride to help junior golfers excel and reach their full potential.”

The partnership between Golf Pride and the AJGA reflects a shared commitment to growing the game of golf and nurturing the aspirations of young golfers. Through this collaboration, both organizations aim to provide junior golfers with the resources they need to thrive both on and off the course. For Golf Pride, it is the latest example of the brand supporting future generations, as they also actively support The First Tee, Stephen Curry’s UNDERRATED Golf, college athletics, as well as other local initiatives around the country.
Through these investments, Golf Pride aims to help athletes at all levels experience the service and performance of the world’s most popular grips, which are trusted by more than 80 percent of players across all major professional TOURS.
ABOUT GOLF PRIDE
Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, NC, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard – in performance and design. To learn more about Golf Pride, visit www.golfpride.com.
ABOUT EATON
Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.
ABOUT AJGA
The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA provides valuable exposure for college golf scholarships and has an annual junior membership (boys and girls, ages 12-19) of more than 9,000 members from 50 states and 51 foreign countries. Through initiatives like the Liberty National ACE Grant, a financial assistance program, and Leadership Links, a service-oriented platform that teaches juniors charitable-giving skills, the AJGA fosters the growth of golf’s next generation.
TaylorMade and Adidas are the AJGA’s Global Sponsors, supporting the AJGA for more than 25 years. TaylorMade has served as the Official Ball of the AJGA since 2016. adidas has been the Official Apparel and Footwear of the AJGA since 2017. Rolex, in its fourth decade of AJGA sponsorship, became the inaugural AJGA Premier Partner in 2004.
AJGA alumni have risen to the top of amateur, collegiate and professional golf. Former AJGA juniors have compiled more than 1,000 victories on the PGA and LPGA Tours. AJGA alumni include Patrick Cantlay, Billy Horschel, Collin Morikawa, Scottie Scheffler, Jordan Spieth, Justin Thomas, Tiger Woods, Paula Creamer, Jessica Korda, Nelly Korda, Cristie Kerr, Stacy Lewis, Inbee Park, Lexi Thompson and Rose Zhang.
MEDIA CONTACT:
Angela Ding, AJGA
(858)-603-7526 | ading@ajga.org